subject: Using A Tablet Pc To Buy While Watching Tv! [print this page] The handheld tablet PC is increasingly replacing the traditional PC to be used for personal and work-related functions of accessing the web, email, and media/data/files in any location or working environment.
Consumer surveys are increasingly finding that the strategic benefits of owning a handheld pc have overcome initial doubt over performance capability when compared to a netbook or laptop. It is estimated that as many as 1 in 10 can still be undecided whether to choose between a smartphone and a tablet PC to fulfil their requirements for content and interactivity.
Commercial industries such as manufacturing, construction and retail, have been quick to see the advantages of the lightweight tablet form factor as a handy, user-friendly alternative to the more heavier, bulky and awkward to handle laptop in a variety of indoor and outdoor environments.
Business interest to adopt tablet PCs for a variety of on the move applications, include ... mobilising business processes, improving customer responsiveness, increasing levels of collaboration, increased competitiveness, improving sales, and note-taking at meetings.
Recognised essentially as a technology tool to complement work processes away from their desktop computer, a fast touchscreen pc or pen tablet pc instantly provides interactive media content via online and mobile applications on-the-move whenever or wherever required.
Its most immediate use as a media consumption and gaming device has meant that that an estimated 13 per cent of prospective users say they intend to purchase a tablet computer to be a second screen while watching television.
Interaction with television whilst at the same time browsing the web on a tablet or other mobile device is now a common activity amongst 20 per cent of 18-24 year olds who also make purchases after first seeing products on television. Research also shows that 50 per cent of all females who are also online whilst watching television say they are most likely to be visiting shopping sites.
Watching television and shopping online is forecast to rise as tablet technology makes instant product buying portable and thus, continually available. The expected growth of multi-channel retail is based on nearly a half of all todays transactions are either researched or completed online.
In addition, the monetary value likely to be greater when consumers use more than one channel to complete their purchase.
The retail sector is seeing the growing use of tablets as a virtual cash register that simply sits on the users lap. At the same time as watching television ads, prospective customers can now research online at price comparison sites, check other suppliers obtain advice and reviews from social networks to help with the purchase process.
by: i4ceWriter
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