subject: Online Shopping Deals In India Have A Long Way To Go [print this page] The online shopping experience in India has been a roller coaster ride of late; it has not been the phenomenon it was expected to be. The prime reason that is attributed for the dismal performance of this market vertical is the low penetration of internet in India. Although it is the fastest growing internet market in the world, but considering the population and the pace of evolution of the Indian customer, it has still a long way to go. The other reason for this is the bad online shopping experience in general.
There are fundamental flaws in the system of online shopping. Most people believe that online shopping in india is fast getting the traction it deserves and it is a powerhouse of potential that is largely unexploited thus far. The pundits are of the view that the internet penetration will catapult this sector towards a fast-growing trajectory. The rural areas of the country, the untapped-market worth a few hundred billion dollars each year, have been largely untouched by the deals offered via online shopping.
But, traditionally the Indian consumer psyche has been known to be conservative with regards to their outlook towards shopping. The customer wants to touch and feel the product before coming to a decision whether the deal is a best deal or not. There are a whole lot of people who can be classified as price-savvy customers, who look for a better bargain by trying to squeeze out an economical deal through price negotiation with the seller.
These are the same kinds of customers who do not take anything at their face value, especially when they see a sign that reads Daily Deals or Best Deals or whatever sounds like a good bargain. And nobody would disagree with their approach.
In the early days, a less popular version of online shopping known as Tele-shopping, that dealt in niche products catered to a narrow audience. Tele-shopping largely sold products that were of spiritual and astrological nature, health and fitness equipment and in some cases cooking ranges. But, most of these products will pass off as a niche product of low-intensity with limited reach.
The average Indian customer is weary to buy merchandise through an online shopping portal. The reason given is, they do not trust the vendor and have had a few bad experiences while transacting online and at the same time are concerned with online safety of their transaction. With the number of hacking and phishing scandals coming to light each day, their concerns are legitimate and obvious.
Thus, with the fast-paced life being ushered by rapidly unfolding modernization; the time constraint will eventually increase the dependence of ordinary people on online shopping in india.
by: Manish Gupta
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