subject: Daily Deals India E-commerce, Group Buying [print this page] It is not an exaggeration to state that the group-buying space offering one discount daily deals India and other developing economies a hard-to-resist bargain. These daily deal sites typically offer discounts of up to 90% on services and products, and these offers have an expiry date.
There are two categories of merchants who get featured on daily-deal sites. One consists of under-performing businesses that need to clear unsold inventory or badly need to attract customers. The second consists of newly launched businesses that are looking for low-cost advertising options.
India is exploding with new enterprises every day beauty salons, eat-outs, spas, high-concept restaurants, gaming lounges, pubs, tour operators, gadget dealers and more. These thriving businesses are only seeking to match the demands, tastes and aspirations of the increasingly cosmopolitan consumer. Overall, this is an unprecedented level of commercial activity in the country.
The burgeoning commerce isn't just limited to the metros. Tier II cities and towns are trying to catch up with bustling metro in terms of the kind of services and products available locally.
It is no surprise, then, that the daily-deal business in India is seeing as many players as it is now. While most of them offer deals in the metros (New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai and a few other cities), there are websites (for example, rediff's dealhojaye brand) that have a presence in even places like Vijayawada, Jabalpur, Ranchi and Nashik.
The questions to be asked start with: Is the Indian consumer ready for e-commerce? E-commerce, not just in terms of being savvy with buying flight tickets and making railway reservations, but in terms of making small, impulsive purchases.
Flipkart.com and Snapdeal have arguably been the two websites responsible for readying the Indian consumer for e-commerce and answering the above question in the affirmative. Small-ticket purchases don't need a family dinner to discuss, and any college kid or a fresh-from-college tech hire equipped with a debit card or an online bank account can make these purchases.
Flipkart may not be in the daily-deals business, but its products are attractive and its prices enticing enough for you to subscribe and hit Buy. Snapdeal, however, has taken over the discount space with its formidable marketing strategy, and is a household name in daily deals.
And e-commerce helps more businesses than just a website and a bank. There are payment gateways, courier companies and other partners that stand to benefit. Overall, like we said, it is good for a developing economy.
by: andrewcan
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