subject: Three Surprising Auto Repair Marketing Tactics [print this page] Auto repair marketing tactics can be found everywhere, from local internet marketing websites to easy "remember us" post cards in the mail to possible customers. There are a couple of tactics nevertheless that are less generally used but nonetheless can be quite effective if used properly. They include club cards, email marketing and tutorial blogs, all of which have their place and time for use and all of which may be extremely valuable to an auto repair business. Using these surprising auto repair marketing tactics can get you a step ahead of the competition and encourage new customers.
Club Cards
One thing that's extremely popular throughout school season as a fundraiser is club cards. These cards consist of discounts and unique pricing from numerous various companies throughout an region, and are then sold for a dollar amount to individuals who can use any of the discounts on the card for so long. Being one of the businesses on these club cards show your community you are involved in their interests and activities and encourages people who may have otherwise never used your business services to do so for the discount or unique price advertised. It is also a great way to merely get exposure to people who didn't know you existed.
Email Marketing
Email marketing is extremely comparable to direct marketing in that it sends a message straight to the customer or possible customer you're trying to reach. E-mail marketing provides you the opportunity to remind a possible customer you're there and your services are great, correct to their inbox in record time. It expenses nothing and may be somewhat effective based on the quantity of spam an individual typically receives. Keeping your messages each personalized and very distinctive will help with this tactic, in which messages appear just like other spam.
Tutorial Blogs
A how-to weblog about auto repair may seem counterintuitive for the typical shop owner who's selling his services in just that. However, launching and updating a tutorial blog on different automotive aspects makes it simpler for your possible clients to discover you, believe in what you're giving them and be impressed with your obvious desire to truly assist automotive owners. Tutorial blogs are an excellent method to assist your clients do smaller things - changing a fuse, altering a tire - while nonetheless encouraging them to come to you for the bigger things, like a stalled transmission or broken timing belt.
by: Dave Dickson
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