subject: Make Sales Online With Quality Web Traffic [print this page] Making sales online depends on quality web traffic, which presents one of the greatest challenges for online marketers. With no sales, there won't be a flow of money or any profit. Small business owners and marketers often take on the difficult challenge of finding free traffic for their sites, while the big guys just buy it through Google Adwords.
Paid advertising online has a true benefit - it can be increased! If you can find profitable keywords for your product or service, then you can increase the amount of traffic almost infinitely. Google Adwords provide immediate results in both traffic and profit, whereas search engine optimization can take a great deal of time. Generally, the most efficient method for acquiring targeted visitors is considered to be paid advertising, such as with Adwords. But the down side is that your site could lose a great deal of money if it is not designed for sales.
When you purchase traffic, it's an immediate flood of traffic, sometimes in the hundreds of thousands if you have the right keywords and marketing plan. You determine whether the traffic flows or not, much like turning a switch.
One of the most popular methods to get visitors is to buy traffic. When a marketer boasts hundreds of thousands in revenue every month, he or she is most likely paying for advertising.
An effective marketing campaign is one which will turn visitors into customers and knowing how to do this from the beginning will add to your success. A poorly designed sales page will not have a chance of convertin web traffic, and your advertising spenditure will have been for nothing.
If you are going to buy traffic in any form, it is critical that everything about your website is perfect. Paid traffic will get visitors to your site, but unless you have everything in place once they arrive, you will have wasted your marketing investment.
Google Adwords should only be used once your website is flawless. As you look at revenues, what is considered a healthy return?
If you invest $20 in clicks and you return $24 in revenue, is that good? Incredibly so! That's a good 20% return on investment!
Don't be too quick to turn down what seems like a small profit. Just think if you had paid $1,000 and returned $1,200 in revenue? How does this sound? You make an initial investment of $10,000 and bring in $12,000. 20% isn't so bad after all, is it? An Adwords campaign that yields 10% is something to feel good about.
Would you believe there are some people who put in over $10,000 each day with PPC? Rest assured they are making a very nice return on their investment. Since most of these marketers are just pushing traffic, they direct-link to the product, and avoid dealing with customers and shipping products.
To ensure your success with Adwords, make sure you learn as much as you can, either by meeting with a professional or reading on the subject. Most marketers start out with free traffic sources before switching to paid traffic. On the other hand, if you are confident you are prepared, go ahead and start a campaign with Adwords.
There are big dollars to be made from PPC advertising, and I'm dead serious! Normal, everyday people are making a whole lot of money every day through the use of Adwords.
by: Tyler James Ellison
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