subject: The Tablet Pc Inspires The Impulse Of Shopping [print this page] Tablet PC's role in e-commerce is increasingly important. Because this product has a higher conversion rate of orders, some online retailers referred to it as "the ultimate purchase machine."
The retailers found an interesting phenomenon. Compared to other forms of online shoppers, users using the Tablet PC to visit their Web sites are more likely to buy their goods. The discovery made the retailers began to focus on the Tablet PC before the arrival of the Christmas holiday. Because of poor economic conditions, businesses attach great importance to the transformation of the retail industry, ensuring that consumers in the online shop to buy their products as much as possible.
Though Tablet PC is only a small part of the overall e-commerce, the proportion is increasing. For example, the conversion rate of online shoppers using the traditional PC is 3%. While the conversion rate of online shoppers using the Tablet PC is 4% or 5%.
Many retailers also reports, on average, compared to online shoppers using the traditional PC, the order amount of Tablet PC users is larger, sometimes even 10% to 20% higher. Retailers are trying to take advantage of this trend to make site revision to make it more suitable for Tablet PC users. They will make full use of all elements that can help Tablet PC users to shop.
Apple iPad is still a worthy king of the tablet PC market. But the world's largest Internet retailer Amazon is expected to release tablet computer products on Wednesday. Companies including Amazon enter the Tablet PC market. This is bound to intensify the competition in this market. By 2015, one third of American adults will have a Tablet PC. For most retailers, e-commerce is the fastest growing part of the business. The annual revenues have remained at a double-digit growth rate. At the same time, in-store sales growth has stagnated.
The data show that last year the U.S. online shopping spending is nearly $ 150 billion, of which mobile devices accounted for 3% of. Tablet PCs has grown rapidly. Although only 9 percent of online shoppers have a tablet PC, their behavior is good news for the retailers. The survey shows that Tablet PC users stay online longer. Nearly half of the Tablet PC users shop online.
Tablet PC users tend to be more wealthy. Tablet PC's some characteristics may also encourage users to consume, such as a large touch screen is able to attract users to content. The portability helps users get a better experience than PC.
by: Amanda Xia
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