subject: Hiring Or Outsourcing The Best Social Media Professionals [print this page] Companies are still looking for people who have proficiency in launching social media campaigns. But the topic of the debate is whether there is such a thing called a social media expert. Sometimes people are involved with startups and they have yet to see the revenue generation and other aspects of their campaigns. However it is less likely that a person with rich social media and Internet marketing experience would jump to join a startup, so the fact is that such a thing does not exist. Giant e-marketing companies look for 5 to 7 years experience and technical or management degrees, but they are again hitting in the dark.
It is quite possible that an 18 year old has a better grasp of the subject and he can win head on over the supposed experts. The simple reason is that they are more involved with it. There is a startling fact that most of the application developers and dotcom company founders are below 25. Gaming is all dedicated to kids, from concept to graphics, multimedia and development much before they can even join a college. But it is a fact that no learned human resource person will ever consider them for the particular job.
Another reason cited for the HR professionals to ask for more qualifications is that their previous experiences with hiring a person, who supposedly could not perform the job, might not have been good as many a people are not able to perform the tasks they claim in their CVs. So, as a remedy they start asking for more qualifications and years of experience which is as bad as hiring an inefficient person. As, nobody can measure the social media expertise against number of years a person has spent in marketing. Social media is so different it is still evolving. In the world of social media creativity reigns supreme; ideas score over degrees and corporate experience.
That is the reason companies should realize the changed situation, and the changed paradigm. Skill level should get the top priority while hiring someone and not ones credentials. It is true that the person who spends more time on social media would definitely have an edge over the so called experts, who have learnt it through an outdated manual or a senior who was once doing social media campaign a few years ago. You cant even say that a Harvard or Stanford guy would be the best fit for the job; in the world of social media it is not true.
It is also true that the company managers who are often the previous generation people, frantically go and seek the social media guys to help evacuate them from the immediate crisis of falling revenues and crumbling clientele. They think that it is a quick fix for all their problems and there is a magic wand with these guys, which will clear the current mess. However it is far from truth.
Social media campaigns should not be performed considering it to be a quick fix or a short term solution to the crisis. Like other things they take time and they also depend on lots of other factors to succeed. A Canada SEO company or a SEO company Toronto can take your social media campaign forward with concrete and measurable results. They will propose a plan and will try to achieve all your business targets through social media within the specified time period, as they are armed with the most competent and creative social media experts.
by: Western
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