subject: Finding Buyers Online [print this page] One of the big areas of questions we get surrounds the topic of finding buyers.
Today, I want to talk about 3 ways to find buyers using the Internet (and this goes for any kind of deal you have: fixer upper, rental, pretty home, land, etc.).
While there are a number of different ways to find buyers online, there are some that are quick and effective and can leads coming into your email inbox in as little as 24 hours (sometimes even less!).
Below, you'll find 3 of our favorite ways to find buyers online today - in the current real estate market...
#1: Facebook Ads
With over 500M users worldwide and with Facebook occupying so much of the users' conversation around personal events, marketing actual properties on Facebook is a no brainer. You can target prospects by location, age, interests, and more! Plus, you can easily set up a Facebook "page" for your deal and post open houses, photos, and other things about the property. Facebook also allows you to post an image in your ads. This is great because you can actually use photos of the property in your ads.. and it doesn't cost any more!
#2: Google Local
I'm not usually a big proponent of pay per click advertising to "build a buyers list" simply because when people are searching on Google, they're typically searching for something SPECIFIC. Well, when you are advertising a specific property, you meet those criteria. The key here is your copywriting! You need to be able to attract the person to your ad, and away from giants like Realtor.com and other similar sites that offer hundreds or thousands of properties.
#3. Craigslist
I've long since been a proponent of Craigslist. We've sold pretty houses AND fixer uppers, rented long term rentals and vacation rentals, and even sold land on Craigslist. The ads that tend to work best for actual properties are "plain" text ads as opposed to "pretty text", or flyer types of ads. It's not uncommon to get between 8 and 15 contacts from a single ad! The key with any online advertising it to know what your buyers are looking for and convey that in your advertising message, whether it's 4 lines on Google or 40 lines with 4 photos on Craigslist!
The bottom line is that you need to get in front of the ready, willing and able buyers. They are out there. You've simply got to find them!
by: Heather Seitz
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