subject: Online Community Participation Helps To Increase Traffic [print this page] In the dictionary the definition for participation is the state of being related to a larger whole. In internet marketing that definition applies very much.
As a marketing professional getting your trade out there on the web, understanding community paritipation is an important factor in positioning yourseld as an expert in this field, this increases your credibility which should have a direct positive effect on sales. To win in internet marketing you must be actively involved with the web community surrounding your product or service. Immersing yourself totally on the web is a key marketing technique. Identify and actively engage the people who have a strong interest in the same area that you are seeking to move your product. A simple example of this would be in the cooking world. This would be the market you would want to engage with if you had developed the world's best non-stick pan.
Participation should be a key part of your internet marketing strategy and this would involve participation across the web from community forums to Facebook pages.
Savvy marketers attempt to inject themselves and their product in the proper places on the web. I mean who cares if you have the best non-stick pan when I am on a football site while on the other hand if you can offer timely information to people having issues with meatloaf sticking to the pan then you have made a great marketing move and are on your way to selling non-stick pans to people seeking pans that don't stick. In other words position yourself and your product as the solution for the community's pain and you will have created a gold mine.
There are many different techniques and skills to be learned as you seek to better your participation with your target market. Better results will be achieved by tailoring your marketing activities to your specific target market. Developing these marketing skills will allow your to be highly competitive in any niche market you choose as these skills will transcend that one market or product.
by: Mary Johnson
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