subject: Implementing Promotional Strategies For Beginners [print this page] Are you new to internet marketing? Do you need to learn how to increase web traffic to your website: The first step is to learn internet marketing skills that will help you develop and implement effective promotional strategies.
There's a lot of information on the web about marketing online and it can be overwhelming. Where do you start? Let's look at one of the most productive methods you can use.
Writing articles is a very effective sales marketing promotion tool. Every article you write creates a back link to your website. The more back links you have, the higher your page ranking. Page rank is very important to search engines. When someone searches for a specific product or service they type in what are known as keywords. The results are displayed by the popularity of the pages listed in descending order. Obviously, the higher your page is ranked, the closer to the top of the search engine results it will appear.
I'm fairly confident that you've searched for something on the internet before, right? How many time have you looked further than the first two pages of the search results? Most people don't. Hopefully you can see how important it is to have a higher page ranking.
Writing articles consistently should be one of your top promotional strategies. Writing just 2 or 3 articles a week will have a definite impact on you site's popularity. It doesn't happen overnight so you have to be disciplined and set up a writing schedule that works best for you.
The best articles are around 500 words. That shouldn't be too difficult considering you have that product or service everyone needs, correct? You will need to do some research about your target audience first and the decide on the keywords that will draw that traffic to your site.
How do you select the right keywords? There are several keyword research tools available, one of which is the Google Keyword Tool. And its free, also. After you open the tool you will be asked to input the word or phrase that you want results from. You will then be presented with the number of times that keyword has been searched over the last month. You will also receive a list of similar or related keywords and their searched results. Pretty cool stuff.
Did I mention that article writing is free? All it costs is your time, which is probably your most valuable resource. And there are tons of sites that will publish your articles for you. Free.
Okay, you don't like to write. If you have an operating budget you can always hire someone to do this for you. Once again, there are lots of resources available if you'd prefer to take this approach.
The question I always hear is how to increase web traffic. My answer is always the same. Learn internet marketing skills and effective sales marketing promotion.
Internet marketing can be very frustrating. However, if you try and fail, you can learn from your mistakes. If you fail to try you can't blame anyone but yourself.
by: Samuel Dillehay
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