subject: Hotel Directories - Making Your Hotel Visible To The Travelers [print this page] Despite offering special packages, deals, discounts and their online promotions, many hotels sometimes fail to attract more guests. So, it's important for you to get your hotel enlisted in a major hotel directory so that it can be conveniently found on the Internet.
Travelers rely on the Internet to find information on their destinations, its places of interest, accommodation, dining, shopping, anything and everything they need to know, they find it on the worldwide web and with the emergence of online search tools, it has become way easier than ever before. As a result, a significant portion of the marketing strategies of any hotel is dependent on the channel people trust, Internet.
In spite of having a wonderfully created website, most hotels simply can't rope in many guests, probably because their websites are not being utilized to their best capabilities or because they are not presenting themselves well enough. A list of amenities provided in your hotel alongside its images isn't enough for the travelers who apparently look for more than merely images and amenities. That's why it's important that you have a guest-oriented approach, when it comes to attracting them.
Guest-oriented approach doesn't refer to individuals but a group. For example, business travelers often look for accommodation that is classy and luxurious whereas tourists need to find rooms that are comfy and plus they always look for special offers. So, it's imperative that you should let your target guests know that your hotel is what they are looking for.
Some travelers focus on the location of the hotel - its proximity to the tourist attractions or business centers, some on specific facilities - pools, sports centers, jacuzzi and more, some look for the best prices available and special packages - weekends, spas, summer, springs, etc.. Adding to that, the economy has given way to the travelers' search for inexpensive hotel deals; all-inclusive value packages, discounts, complementary offers and others.
You might have been providing all these, but the question is, 'Does your target guests find out about the deals you offer?'. For marketing your hotel with the special deals you have on offer, you have to be visible for travelers online. Search engine optimization, social media campaign, and other means that attract more clients, have to be implemented which will add to the expenses of your marketing strategy.
With a growing number of people turning to online hotel directories for finding the most suitable hotel deals, you have the opportunity to enlist yourself on the database of such directories. Turning to a more convenient way to make your hotel visible is a wiser decision than shelling out on the internet marketing.
Hotel directories can be conveniently found and accessed on the Internet. So, if you are listed on a directory, you are more visible to the clients. In addition to being the source for finding a hotel, travelers like the convenience a hotel directory offers. They can find out the special offers, best hotel rates, book a hotel and deals as well.
Plus the directories separately offer special deals, so that the visitors can easily find what they are looking for, an added advantage for both hotels and travelers. This gives you more chances of being found by your target guests because if you have special offers like complementary meals and discount prices, you hotel will be enlisted on both the pages.
by: Nina Pavlovova
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