subject: How To Turn Window Shoppers Into Buyers [print this page] When people step foot into an area with a lot of stores and shops, there is one thing we all subconsciously do window shop. Strolling up and down the street looking in all the stores windows allows us to determine what stores we want to go into and what ones we want to stay away from. This is why window dressing or visual merchandising is so crucial to retail stores. People know right away if they want to come in and look around just by what they see in the window.
Visual merchandising is key to improving your sales and has been extremely effective for over 100 years. When it comes to clothing and accessories, visual merchandising is especially useful when showing potential customers what that item of clothing might look like on them. Putting a mannequin in your shop window allows on-lookers to view what you have in stock to purchase. It is also important to group items that look well together. This shows the customer exactly what it will look like on them, giving them a clearer picture of the overall purchase.
Having the best POS software is also an important attribute when trying to reel people into your store. You want a system that is fast and efficient so that your customers are not waiting to be serviced the way they should. Once your window dressing techniques have brought in your potential consumers, you cannot just stop there making their entire shopping process as easy as it can be, will guarantee those same customers to come back in again.
If you have a shop that does exceedingly well with pulling in people through visual merchandising, it would be beneficial to have some sort of store management software. This will allow you to manage the sales you make in an easy and organized way. Window shopping is something everyone does, whether they're aware of it or not. That being said, make sure your store front is impeccable and showcases your best items in the best ways.
How To Turn Window Shoppers Into Buyers
By: Britney Lodato
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