subject: Using Client Testimonial To Promote Your Product Online [print this page] What is the purpose of having client testimonial on a website, on a proposal? I hope you are giving out proposals to your clients in your particular niches. Put testimonials in your internet marketing reviews and quotations. It's a huge conversion perspective.
If someone's looking at going, $5,000 for this, or $3,000 for that and working on a solution and you've got testimonials in that quote, that makes a huge difference to the conversion rate. It provides an objective opinion, it's not you saying what you're saying, it's a due diligence aspect as well. It gives social proof.
Robert Cialdini in his book Influence talks about the influence factors, the things that make people get influenced. One of those things is social proof after reading aweber review. If everyone else is doing it, it must be good. There's authority, social proof, reciprocation, so if you do something nice for them, they'll do something nice for you. It's one of those very powerful things. Influence has been on the New York Times bestseller list for about fifteen years, it's one of the oldest books but it's by far one of the best. If someone else says it, it is must be true. If I'm standing up here saying, I'm the best, it's one thing, but if someone else says it, it must be true.
There are a number of different types of testimonials. Firstly, there are customer testimonials. So you can have on your website or on your marketing, customer testimonials. These tend to be the most common testimonial you will find and quite often it is faked. This is one of the reasons we choose to do video testimonials because it's you in person saying something. It's much more trustworthy to a prospect as opposed to a written testimonial and sample customer testimonial.
The next level up in terms of the power or the authenticity of a optimize press review testimonial, is a celebrity testimonial, where you have someone who is already an authority in that space saying good things about you. This is why you see so many people using celebrities. You look at the infomercial market which is a perfect example in that you see all the celebrities on infomercials endorsing the skin care range and that sort of thing because you assume that they're good.
Then you've got experts; these are other authorities in that marketplace talking about it in podcast interviews. Then the highest level of testimonial that you can get is from a media or an organization, because they're putting their reputation on the line using client testimonial. If the Herald Sun comes out and says that I'm good, if someone comes out in a particular chiropractic journal or a health journal or a management journal and they're quoting you and talking about you in that particular space, a huge amount of credibility gets passed straight across to you. It is the halo effect and it can't be faked or bought.
You can entice other people to give you client testimonial, you can call on friends in particular niches, I'll promote you if you'll promote me kind of thing, but it's very hard to buy or fake the authority from a media outlet. I'll give you a bit of a secret tip in terms of how you can tweak this a little bit, where it can be purchased.
by: Jimmy Cox
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