subject: Wholesale Fair Trade Products Offer New And Interesting Options For Retailers [print this page] Many retailers are finding that fair trade products offer new and interesting options across the board. The reason is both in the quality of the fair trade items and in the story behind them. Retailers can quickly upgrade their perceived image by offering products produced and marketed with integrity. These days, consumers are confronted with widely-marketed glitz from all directions. For this reason, many consumers are relieved when they encounter an island of integrity while shopping.
Retailers are finding that fair trade products upgrade product offerings through the integrity represented, and also through the quality evident in the items themselves. For example, fair trade scarves reveal an artisanship not found among the many products of machine looms. Fair trade, handmade scarves can attain the highest degree of physical beauty because the artisans work can more carefully, more skillfully and more conscientiously than possible in factory conditions. This craftsmanship becomes clearer whenever some of the story behind a specific piece is brought to the consumers attention by the salesperson.
Fair trade products accent and bring to life product offerings for retailers. For starters, with fair trade items, sales personnel have new options. They can tell customers stories that go far beyond the more obvious aesthetic qualities of items. Therefore, changing product offerings to include fair trade items can create a better-informed, higher skilled sales staff in general.
There are various reasons why fair trade products bring out the best in a store: 1) these products demonstrate an integrity not found in many other kinds of merchandise; 2) these products are gorgeous and very well made; 3) the skill required to sell fair trade items is an extremely valuable asset to have in a sales staff. If a customer walks into a store containing beautiful, unique items and is told a compelling story about these items, they will most likely feel very good as they purchase them. Customers who have these kinds of experiences in this store will have plenty of reasons to return and to tell their friends of these discoveries.
Some of the worlds rising star retail chains are now selling fair trade items. This is true because of the quality, integrity and overall sensibility of fair trade products. After all, there must be some reason for the almost thirty percent gain in the market for fair trade products in 2011.
by: Joan S. Rasch
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