subject: Press Releases Online - Utilizing Power Of Publicity Today [print this page] When you are doing press releases online to submit to a media outlet, you've got to have your story in mind first. You've got to almost write the article yourself. Look at it, yes, that's the article I want to have written by the journalist. Ok, how do I pitch that? What's in it for their audience?
It comes down to the press release's purpose. You don't want it printed word for word. So many people write a press release hoping it gets printed word for word in the magazine. It's just pointless. A press release should only be one page long, it's preferably double spaced, so it's easy to read. So you only have half a page of text. When a new website press release printed in a magazine, that's all the exposure you're going to get.
You want to get a full page article. That's what you want to do here, is get decent content about you in the media. So you don't want it printed word for word, it's to get you interviews, it's to sell you as an interviewee. It all comes down to hooks. What we have to work out is what the hook is going to be. This is the story angle. This is the article, this is what's going to make people go juicy and say, oh this is going to be interesting.
There are a number of different ways you can find the hooks.
The first way of launching press releases online is by surveying your customers. If you have a data base, survey the list. Ask them questions and find out what they want to know. Go onto LinkedIn and do polls. Talk about and ask people how many don't like their logo. Seventy-six percent of people don't like their logos. There's a story for Small Business, there's a press release. Talk about why they don't like it, what they can do to fix it.
The hook is, 76% of people don't like their logos, then the press release goes on to talk about, these are the reasons they don't. I've got seven tips for things they should ask to start with, so they don't get in this position in six months time of hating their logo that they paid $800 for. That's the story, is talking about the seven things to think about.
Popular blog posts: look around, not only your own blog but blogs in your particular space that have a lot of comments on them. If there's a lot of conversation going on in your space about a particular topic, that's the story idea, that's the angle. Work out what your position is on that story and write a press release about that angle, about that story that is being spoken about.
A great one is Yahoo! Answers. It is similar to LinkedIn Answers. If I just google Yahoo! Answers and it takes you to answers in Yahoo, basically this is a place online very similar to the LinkedIn site, where people can go on and ask a question and then the rest of the world will give them answers to that question. It's a great way to find out what is topical in your space and a venue to introduce press releases online today.
by: Jimmy Cox
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