subject: Discover Video Making Tips For Online Marketers [print this page] The structure of the video making tips itself, you need an intro. If you can use some sort of little flash or something so it makes you look a little bit more professional or some sort of hook or something to get someone early on. The start of the video, you just want to draw them in, so whether it's a flashy intro where they say, oh, what's this and they want to watch to see what happens, or whether it's a hook, you might have a question. Have you ever, blah, blah depending on whatever your local business is? Lead with a question. Then they'll say, I want to watch this to find out what the answer is to the question.
Have a lower third, and the lower third just usually happens at the start of the video. Underneath the person who is talking, it just has your name in video making websites or something like that, just so they start to associate you and your name together. It gets your name out there. Also thinking from a professional point of view, a lot of times you might look on the news and things like that and they'll have lower thirds, where they'll say who it is that's speaking. That's again just making the videos even more professional.
When posting on YouTube, have your url displaying all the time throughout the entire video. Usually we put it on the bottom, in the bottom left hand corner. The reason we do the bottom left hand corner, is on the right hand corner, YouTube often puts a watermark over the top, so if you have your url over the other side it'll get hidden by the watermark. So just make sure you drag it and put it over the left hand side.
As additional video making tips, have that throughout because someone might be watching the video on YouTube, they haven't necessarily found this video on your website, they might have found it on YouTube. You want a way to bring them back to the website. They might be part way through the video and then say, yes, I want to find out more about their particular product and service so you want to make it as easy as possible.
At the end of the video make sure you have a call, like an outro. We'll have a little bit of music, in fact we usually have music at the start and at the end and then at the outro a very clear call to action. Want to watch the rest of this interview? Head to x. Want to buy these DVDs? Head to here. You tell them exactly. Want to find out more? Go to here and that needs to be really clear.
Here are some more video making tips. As far as the music is concerned, I edit in iMovie, for those who have a Mac and it's got a bunch of jingles in there that you can use that are royalty free. Alternatively there are websites where you can buy stock music for $20 a pop. If you just google royalty free music you'll find some things out there.
by: Jimmy Cox
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