subject: How Using A Customer Self Service Portal Can Benefit Your Business [print this page] Business to business commerce quite literally refers to the type of commerce that takes place between businesses. This can happen between a wholesaler and a retailer, or a manufacturer and a distributor, or even a supplier and a retailer. This type of interaction between businesses is important because it enhances trade between the businesses.
These interactions involve the sharing of pertinent data in real time between two businesses. As a business owner you too can benefit from business to business e-commerce strategies. All you need to do is to install a powerful software tool that will provide the interconnection between you and your customers, and there are numerous online companies which offer the requisite business to business e-commerce solutions.
To make the most of business to business commerce with your customers you need to have a software solution that includes a customer self service portal, and which is designed to be operated by the customer. You can either have it installed in your own servers or you can access it from a hosted service.
With this portal you get to design an interface between you and your customer. You also retain control of the system so that you can turn on and off some of its features accordingly. It is also possible to customize the portal for each customer you are dealing with thus allowing you to include products and services unique to them. If you are using the Oracle E-business suite it is also possible to interface the customer self service portal with the suite. This portal can also be set up to interface with any legacy system.
The customer self service portal has several benefits for your business. First of all, it enables the customer to carry out some functions independently and in real time. For instance, the customer can easily track the progress of an order, browse catalogues, place orders, view invoices, and make payments, among other things.
Since the customer self service portal is interlinked to your business you no longer need to enter customer data repeatedly. For instance, if the customer places an order, that transaction is reflected in all related sections of the system such as sales, inventory and receivables. This also helps to cut down the time it takes between placing an order and receiving goods.
A further benefit for your business is that you will be able to allocate your own resources more effectively if you have constant access to customer data.
by: Patrick Harris
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