subject: Earn A Pr Degree Online [print this page] Managing information between an organization and its various publics is the primary function of the public relations professional. Earning a PR Degree, whether online or at a conventional campus, will effectively prepare you for a wonderful career in this exciting field. There are a number of important tools that direct the flow of information the PR professional uses. An essential contrast between public relations and marketing or advertising is the lack of direct payment between the organization and any public audiences with which they communicate.
The PR Professional
Frequent activities any quality PR degree must prepare students for is the ability to communicate effectively. Purposeful communication tools can be deployed through public speaking, mass media (press releases to radio, television, and internet outlets) and print materials. The goal of these communications will be to provide information of public interest, disseminate news, and/or persuade individuals or a group towards a particular point of view.
Educational Preparation
First and foremost, an accredited college or university will teach students how to effectively communicate with above mentioned groups. They will further provide instruction on how to establish and maintain strong mutually beneficial relationships between primary and secondary audiences. Both verbal and written communication skills are necessary to effectively maintain these relationships so a particular focus in these areas should be provided in an effective PR degree program.
Additionally, planning and deployment of public relations campaigns are integral to any PR function. Consequently, coursework that provides strong instruction in critical thinking skills, writing, research, strategic planning and execution is essential. Further, most online or campus PR degrees will require instruction using general business principles and graphic design as well.
Frequently, public relations campaigns incorporate the following activities which should also be taught in any quality PR degree program:
Talk show circuits
Publicity events
Collateral literature development
Social media platforms
Blogs
Occupational Outlook
Earning a PR degree offers every opportunity for positive career growth. In fact, the Bureau of Labor Statistics (2010-2011 Occupational Outlook Handbook) indicates that "public relations specialists (jobs) are expected to grow 24 % from 2008 to 2018" This is dramatically higher than the average for other occupations they list. In addition, the expansion of international business offers further promise for employment opportunities in the public relations field.
Common careers in public relations can include:
Media relations
Employee relations
Corporate communications specialists
Financial public relations
Consumer/lifestyle public relations
Crisis public relations
Industry relations
Government relations
Copywriting
Graphic designer
Lobbyist Speech writer
Publicist
by: John V
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