subject: Online Reputation Management [print this page] Our official definition of online reputation management can be divided into three distinct categories. Of course, it is managing the reputation of a company across the Web, but it can be adjusted for a company of any size, whether it is a larger company who wants to promote its interests or gain new customers or clientele, or a recently established company that just wants to spread the word and get its brand and image out there in front of potential buyers. With the help of 180Fusion, you can implement several different custom-tailored plans and packages of online reputation management: building, maintaining, and recovering, or a mix of each.
Building Online Reputation Management: This type of reputation management has to do with building the reputation for a business that has recently launched and wants to establish a healthy online image from the start. It can vary on the online reputation management spectrum, from building a good reputation to maintaining it for your business.Maintaining Online Reputation Management: Reputation management that is intended to simply keep a companys good image in the public eye is called maintenance. This is typically meant for companies that are already established, and have a good reputation already.
Recovering Online Reputation Management: If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. 180Fusion works to hide the bad reputation with good marketing and self-promotion, as well as pushing negative publicity and reviews down the list of major search engine results, known as reverse search engine optimization.
Online Reputation Management requires dedication, experience, skill, and hard work. Any approach that is subtle and effective will take time even a few months before progress is witnessed. 180Fusion implements several strategies, which include social media such as blogs that are updated daily, listing a website in directories with optimized keywords, positive reviews of the company on websites, syndicated article writing, links, and banners, and social networking.
Every online marketing strategy should clearly define online reputation management from its inception, but it should also be specifically formulated for your business. What works for one company may not work for another, so with a customized plan of attack, your reputation management will take some time to see results. If you have any questions regarding online reputation management services from 180Fusion, call us today at the number above and Take Full Advantage of The Internet!
by: Alicia Nikolaisen
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