subject: 5 Reasons To Switch To Online Advertising [print this page] 1. Internet advertising is more immediate.
Customers today are not looking for solutions except when they are looking for them. At that point, they want those solutions immediately.
What this means is that you can surround your target market with as many advertisements on park benches and billboards as you like. You are wasting your money; your customer simply tunes them out. And when the customer is ready for the product that you are advertising, they may not be around your billboard. However, if you advertise online, you will always be on their smartphone or their tablet. You will be able to find that customer at the exact moment that they want to buy from you.
2. Online advertising is actually preferred by certain demographics.
The younger that you go, the less resistance you find to online commerce. This includes negative reactions to advertisements. Telemarketing is constantly being vilified, and the technique of door to door is completely dead. Most younger people actually do not prefer to deal with a sales person during the sales process of anything other than cars and real estate.
Give this demographic what they want by advertising your products and services online.
3. Pay per call advertising is more cost efficient.
Like most online forms of marketing, paying for every call gives you the ability to set your advertising budget exactly. You will never go over budget, and with the directives that you can place on your online advertising, you can make sure that the right ad gets to the right person.
4. Pay per call analysis can be done in an exact fashion.
You can more easily analyze the results of an online advertising campaign than any other type of campaign. This gives you the advantages that come with having the stats available to constantly improve your targeting. Most businesses do not maximize their advertising because they do not consistently re-evaluate what their last campaign actually did.
5. Paid calls can be more accurately directed.
You can direct online advertising straight at the people that are most likely to buy. You can limit your advertising by demographic, by lifestyle, even by geographic location. You can limit them by all three if you like. No other form of advertising allows you to do this.
Any advertiser worth his salt will tell you that maximizing a campaign is all about cutting the fat, not spending more. Being able to direct your ads more specifically will give you a distinct advantage over your competition.
by: Mary Betty Sicelfer
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