subject: Ecommerce Solution For Boosting Online Profits [print this page] Nowadays most brands and companies are having online stores which are e commerce websites. E commerce development and e commerce website design services by the web design and development companies are highly significant nowadays because of the flourishing of the online shopping business. The basic function of e commerce website design is to increase site traffic and to convert site visitors into buyers.
E commerce development includes various facets like- product catalogue, shopping cart, online payment options, delivery modes etc. E commerce websites should be customer friendly as well as administrator friendly. The site administrator should be able to update, edit and make changes at the website whenever required. The e commerce websites must be technically sound, fast and bug free.
E commerce website design is very important because it directly affects business, sales, profits, traffic and brand reputation. Presentation is very important for e commerce sites. E commerce websites should have captivating layout and design, easy navigation, user friendly interface, improved shopping cart facilities, secure payment options via PayPal, credit cards etc. E commerce websites should provide high quality images of the real products along with the prices and product codes.
The e commerce sites should employ search engine optimization techniques to enhance rankings, traffic and online visibility. Appropriate, search engine friendly keywords that match the products and services are chosen to be inserted in the product pages. SEO techniques involving RSS, blogs, social media, online advertisements etc increase site traffic and enhance ROI.
At the online e commerce stores it is the textual and nontextual content that sells the products and services. Thus the content and images should be SEO optimized as well as informative and persuasive. The content may have a bit of emotional appeal to make connection with the customers to convince them into buying. Discounts, coupons and sales should be announced from time to time to encourage customers.
E commerce development includes shopping cart development, payment mode integration, online marketing, search engine optimization, content management etc.
SHOPPING CART DEVELOPMENT
OsCommerce, Zencart, Xcart, Magento, Cubecart, Virtuemart etc are common ecommerce shopping cart platforms.
Virtuemart- Virtuemart shopping cart system integrates well with Joomla. It has several features like simple shopping cart system, stock management, product catalogue, tax management, coupon management, secure and safe online payment, B2B and B2C ecommerce etc.
Xcart- Xcart shopping cart system has almost all the ecommerce features and is template based. Ecommerce development companies provide Xcart related services like- Xcart installation and maintenance, Xcart SEO, Xcart spam protection, Xcart payment mode integration etc.
Zencart- Zencart is also open source ecommerce solution. Zencart allows buyers to use gift coupons. With Zencart, HTML knowledge is not necessary. Zencart allows the display of special offers. Zencart allows automatic creation of emails and invoices.
OsCommerce- OsCommerce is open source ecommerce solution.
Custom template design, website design, SEO, shipping options, secure payment options related to OsCommerce are provided by the ecommerce developers. OsCommerce provides controllable administrative panel and customized catalogue and allows numerous products to be added.
by: Dennis Ritchie
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