subject: Ba Communications Online Degree [print this page] A BA Communications degree can prepare students to be some of the most versatile and sought-after employees in the employment market today. This is especially true considering the current economic climate in America and around the globe. More and more, hiring managers need well-rounded applicants who can step into a variety of communication roles to reach various publics. An online degree in communications effectively prepares you to communicate with clients, public audiences, even co-workers in written, verbal and visual style using the latest technology.
Messages for multiple audiences
Employers frequently claim that strong communication skills remain some of the most vital qualities in an employee. As the internet, particularly social media, continues to claim increasingly wide-spread usage, developing targeted messaging that reaches specific groups is just part of what a BA communications will teach you.
In addition, it is vital to understand the demographic group you are trying to reach. Any communications professional will tell you that learning audience characteristics is essential in developing and delivering effective communications. Identifying target markets and communication techniques they readily respond to is fundamental in integrating various mediums to maximize results.
Basic topics taught in many online degree programs
Basic communications
Journalism techniques
Graphics and layout for print
Desktop publishing
Mass media in diverse cultures
Social media
Public speaking
Public relations
Some BA communication programs offer specialization in advertising while others may customize programs for more graphics training such as digital illustration and video production. Still other programs may offer electives in 3D animation, frequently used in electronic magazines or advertising. Regardless of which BA communications school and curriculum you choose, jobs are plentiful for well-trained students entering the job market with a strong educational foundation.
Communication industries with career opportunities
Equipped with a BA Communications degree prepares students for a variety of career choices. Some of the more common industries hiring well-qualified candidates with strong verbal, written and/or graphics skills include:
Advertising Journalism
Public relations firms
Businesses (for internal and external audiences)
Television and radio
Publishing
Government
While this is only a partial list, it is easy to see that any entity with a need to communicate to the public may have opportunities for a strong communications professional. Further, attending school through an online degree program at time and cost-saving rates can equip students at an accelerated rate than conventional programs may offer.
Distance learning has become very advantageous for currently employed adults who can access instruction 24/7 and at their convenience. Many programs are also far more economical than attending a 'brick and mortar' school only. Plus, you can learn on some of the very technology you may be required to use as a professional.
by: John V
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