subject: A Great Delivery Service Must Be Paramount To A Company Selling Online [print this page] The majority of businesses setting up in the UK in recent years have not had big premises or shop-fronts with which to lure potential new customers.
For the first time in several generations, most new enterprises aren't to be found on the high street, or even to begin with at least one of the trading estates which have increasingly sprung up on the edges of nearly all of our towns.
Instead, they start out operating simply from the owner's home, and it could well be some months or even years down the line before they graduate to having their own premises if, indeed that step features in their plans at all.
And this seismic change in the way we do business, and choose those who we trade with, is also affecting our general perceptions of what makes a trustworthy business which deserves to succeed.
A high profile in physical terms, be it on the high street, or among similar large-scale operations on a retail park or industrial estate is required, is no longer considered essential for a business to be able to succeed.
In short, the essential requirements for a successful retail business are no longer 'show' it's now more about 'go'.
While a landmark site can act as an effective shop window for a business, it has become increasingly clear that it is no longer essential for it to be considered among the 'big league'. Indeed, retailers which trade purely online are growing at a much faster rate than those which have a presence on the high street.
Instead, among the big factors on which people increasingly judge a business is how seamlessly its online operation works. If a company makes a full range of products available, and offers a simple-to-follow process of ordering them, along with options for collection and delivery, it stands the best possible chance of winning customers who perhaps might never have even used that company before.
Some people believe it is sad that reputations established over many decades centuries, even for good service, count for so little in this new retail landscape.
But that is not true in all scenarios. When it comes to providing a reliable delivery service to customers, they are far less likely to take any notice of the heritage of a company, and more likely to judge it purely on whether what they order is what they want, and just as importantly, it arrives when it was promised. That's why no company can afford to make its delivery offerings a secondary consideration.
by: Alan Trotter
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