subject: Snack Packaging For Holidays [print this page] No matter the holiday, from Valentine's Day to Christmas and all the holidays we celebrate in between, there's always food products and snack packaging that comes along with it. Everyone always gets excited to see their favorite foods in new, pastel colors for Easter or wrapped in orange and black for Halloween. And for all snack and food companies, it is an important decision to make on whether you want to put out holiday editions of your products.
You don't have to necessarily change your product itself to capitalize on a new version for the holiday, though sometimes that can be appealing. Candies dyed in Christmas colors or cookies with fun colored filling do get a lot of attention and it's easy because although the dye job is different, the ingredients are not. So it's not a matter of making over your product, just adding a different color to them, which can be relatively inexpensive and easy to set up in time for the holiday.
If you'd rather keep your product itself the same and just change the food packaging, that is an easy route to take as well, you just need to plan in advance. You need to make your design changes well enough in advance that the packaging corporation you work with can get them done for you and ready to ship back for you to wrap your products in. Giving yourself a few months in advance is the best way to go, as you want to brainstorm your idea, see how it'll work out on actual packaging, and have good enough communication with the corporation to get things perfect. You don't want to be in a rush because it's very easy to mess up a design or have a typo or two that were overlooked.You also need to make sure the packaging corporation knows exactly how many to print and that your design change is for a limited amount of products. You need to decide how many that will be and how long you want them to be on shelves. You have to have a good idea of how fast a product may sell, how much backstock of that design a store may have, and if these holiday editions are going to be sold quickly enough that they won't still be in a store for months after.Getting ready for any holiday with your snack packaging is a smart idea and will garner more interest from customers looking to be festive. Just put in the right amount of time to get that perfect package!
by: Mark Etinger
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