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subject: How Can Retailers Create A Supply Line Of Heavily Discounted Products? [print this page]


Obtaining supplies at wholesale discount prices helps retailers sustain and improve profit margins. Working in close collaboration with hundreds of manufacturers, wholesalers are able to provide goods at discounts of up to 80%.

In todays ever-competitive market, retailers are under intense pressure to survive. While customers are lured by low prices, retailers must bolster their profit margins. Supply lines which yield a high volume of product at the lowest price possible help retailers turn profits.

Retailers must build relationships with wholesalers who provide them with everyday discounts so that they can maximize their profit margins and remain competitive. Such wholesale operations will provide quality products at below wholesale prices, enabling retailers to turn decent profits without compromising on policy.

Reputable wholesalers tailor their services to the specific needs of the retailer. They recognize the importance of a fast turnaround time and respond quickly to orders. They will also provide retailers with the opportunity to purchase stock at locked-in rates so that they can reserve product at the lowest cost. Goods purchased can then be stored and sold later for considerable profit. Customers benefit as well as they can access quality products at considerably discounted prices.

Some wholesalers provide clothing at incredible rates like $2 cheap t-shirts and $.50 socks. Some provide thousands of items at a discount of between 70 and 80%.If retailers are able to purchase such discounted products, they can be sure of making decent profits when they are sold. Inventory with such wholesaler suppliers changes constantly, retailers must review it often.

Some wholesalers have cultivated solid reputations over the course of many years and know the market well. They work closely with hundreds of manufacturers buying large volumes of product. By dealing directly with the manufacturers rather than via third parties, wholesalers are able to provide the clothes at the best possible rates.

Retailers can find a considerable range of products through a single supplier. For example, a single supplier may provide Family Clothing, Accessories, Gifts, Toys, Bedding & Linen, Personal Hygiene Products, Promotional Products and Fundraising items. To ease the purchase process, suppliers will usually offer an online inquiry system. Retailers are able to call and receive information about available stock.

Enquiring with a wholesale supplier about whether they provide printing as well as embroidery on a product could net additional savings of between 30 and 40%.

The staff of wholesale suppliers will always be willing to extend to clients whatever help they can. They are usually sales professionals with years of experience on which to draw when answering questions.

by: Janice Walters




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