subject: Online Advertising 101 [print this page] One of the easiest and quickest ways to attract new visitors to your website is through online advertising. There are many different forms of online advertising that try to help entice new customers to your site. These forms vary from subtle blue links back to your site to huge graphics that take up the entire page that describes what your business does and links back to you. Here are the most commonly used forms of online advertising:
Pay Per Click (PPC) Advertising Currently the most popular form of online advertising that was made popular by Google Adwords. PPC advertising allows an advertiser to purchase advertisements for keywords of their choosing from ad networks which then displays these ads next to content related to those keywords. The format for these advertisements are usually text, image or banners. Some of the top places to buy pay per click advertising online is with Facebook and Google.
Display Advertising Display ads, also known as banner ads, are are the second most common ads found on the web. Display ads allow an advertiser to create a dynamic ad, usually built in Flash, that helps get its message across in an interactive way.
Text Link Advertising Text links allow an advertiser to create a text link using the anchor text (the text describing the link) of their choice that links back to their site. Most use this form of advertising to help out with their SEO campaigns.
Video Advertising Video advertising has grown in popularity over the last couple of years and allows an advertiser to create something similar to a TV commercial for the Internet.
Sponsorships Advertisers can gain exposure by becoming a sponsor of a site. Sponsorships can range from having an image or link site wide, sponsoring videos, sponsoring a message board or sponsoring other forms of content a publisher owns.
Email Advertising Email advertising allows an advertiser to be able to purchase ad space within email newsletters reaching a certain target market in the forms of text links or images.
Online Classifieds Online classifieds basically works the same way as offline classifieds work where it allows you to post advertisements of things youre offering.
by: RB
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