subject: 3 Important Features Every Shopping Cart Should Have In 2012 [print this page] The next big eCommerce wave is to hit many developing nations like India, Australia and other Middle East Asian countries. $50 Billion of online shopping has happened in USA for Christmas season alone. Ecommerce is only going to boom further and is predicted to further evolve in to a profitable business in 2012. With the evolution of the business it is important that small and large business owners adapt to the new wave and start adapting to the latest technology and marketing techniques in order to stay in the competition. Following are key functional areas where ecommerce will bloom in 2012.
Abandoned shopping cart recovery
Shopping cart abandonment is when a person adds products to the cart but doesnt make a purchase. There may be many reasons for such a behavior. Issues like customer anxiety, payment complexity and lack of budget may stop a person from purchasing the product. It has been statistically proven that people who abandoned their shopping carts have higher intent of completing the purchase. Appealing to such an audience with discounts and free shipping is one great way of getting more business. Shooting an email in case of such an event is a perfect way to bring back lost customers back to your site.
Social Commerce
Social Commerce is gaining traction and is influencing purchases online. Top sites like Washington posts are using social actions to drive traffic to site. One can have a fully functional website on FaceBook fan page itself. Many top vendors are driving sales through F-Commerce. Users trust peer recommendations more than Google and hence integrating social features in site is very important. People are more likely to buy a product of the product has been liked or recommended by many others or his friends.
Product Videos
Video marketing is gaining momentum. Videos give users a good idea of how the product feels and looks. The 3D view helps users know the product better so customers know what exactly they are buying. This will result in reduced rates of returns and cancellation.
by: Arun kothapally
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