subject: Is Online Advertising Gradually Dominating Over Traditional Media? [print this page] Considering the potential of growth and increasing use of internet, online advertising is gradually dominating other traditional mediums of brand promotion. Internet Advertising is also set to explode in the coming years. More than 39 million internet users have so far become the primary target for numerous advertisers who cloud the web world. Numbers of online ad networks have also come up in the last few years. Online Advertising is therefore becoming the fastest growing medium of communication for brands and businesses.
What are the secrets behind the success of online media and also on its dominance over traditional media? The following paragraphs explain a little bit on it.
Targeted brand message
Every online advertising campaign provides a targeted brand message to customers. There is no point of confusion when customers view a web advertising display. Customers can also view the brand message again and again. They do have an additional option to visit the website of the advertised brand and seek every detail about it. No other advertising media provides such additional benefits to customers except online media.
Most customized channel
Online Advertising media is the most customized channel to launch a promotion campaign of a brand. Customers avail of the brand message through a personalized channel that simultaneously provides them a discreet option i.e. to ignore or read the ad display. Nowadays, with the introduction of mobile phones that support internet access, it has become much easier for brand owners to easily target customers. Customized and personalized, customers carry the brand message everywhere they travel right through their mobile phone devices.
Wider Coverage
It is pretty obvious that online advertising provides a wider coverage as compared to other advertising channels. A single web advertising campaign targets lakhs of customers at the same time. Online Ads are also not limited to a particular town, city or even nation. The ad is accessible by anyone who accesses the site form anywhere across the world.
Encouraging customers to adopt your brand through online media!
Any advertising media is meant to impress and later encourage customers to buy the product. Online Advertising is one of the common means of promotion used by advertisers to persuade customers. In todays blog, let us take a look on a few tips of encouraging customers to adopt a particular brand through online advertising media.
Unlimited, ready to access information
Modern customers spend long hours surfing internet for various purposes among which accessing brand messages is also one. It is true that online media provides customers an option to access unlimited information on various brands, their utilities and contact addresses. Nowadays, brand owners make sure that they create a website of their brands which can be easily accessible by customers. Every internet advertising display provides a link to the web page of the brand. Customers who click on it are easily directed to the website. They can spend as much time they want to on the site going through the complete detail of the brand.
Exposure to different options
An online advertising campaign of a brand cannot force customers to buy or adopt the product. It is the sole choice of customers whether they want to purchase the brand or not. If they want to seek for various options, they can easily do so. This personalization of brand message and accessibility of the same on a customized channel are two main reasons that encourage modern advertisers to adopt this very media.
Flexible payment option
Another added advantage of internet advertising is that advertisers have a flexible payment option. In offline advertising, the brand owner has to anyway pay the full amount to the advertising agency. This is however not the case in online advertising. The brand owner has a flexible payment option. At any point of time, if the brand owner wants to discontinue running the promotion campaign, he can ask the advertiser to do so.
by: Advertising
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