subject: Seo In Journalism Strategies In Online News Dissemination [print this page] Journalism has been the most authentic source of information for ages. Even at present, it still is a credible source. However, the emergence of technology and Internet has caused many changes. Today, with increasing competition, news providers and journalists are also looking at employing Search Engine Optimization techniques to compete in the race of being the first to disseminate information online.
While one cannot argue with the finesse in writing that journalists acquire over the years, if they intend to employ optimization techniques, their strategy no doubt needs to be revamped a bit. -
1. The Flow of Your Content -
The goal is to catch the readers eye and create awareness by simply using more sub-headers and easy language. The need for articulation is highly important and so is the need for sub-headers.
Captions and sub-headers make any article look more concise and enjoyable to read. Also, instead of using captivating headers, one uses pragmatic and to-the-point headers. Journalists are now, beginning to use such strategies on their news web pages.
2. Crisp writing
SEO experts from Vancouver would like to point out that, the format of an online article needs to be =slightly different from those one reads in newspapers, newsletters, journals and magazines.. The artistic integrity of writers must remain intact and their articles too need to be paramount to their respective websites.
At the same time, the writer is expected to consider incorporation of keywords and other optimization strategies that ensure that the internet audience gains sufficient access to the information they intend to share.
3. keyword-based Headlines
News websites have started employing headlines as title tags of pages. When the audience looks up a keyword, the keyword that is included in the headline attracts the interned user to the article.
4. Avoid Abbreviations
Using abbreviations might not help when a person is looking for a certain company or name, . except when the company name or the name of the person is popular enough.
For optimal search engine results, full names must be used in articles. This enhances the websites ability to cover all terms possible, that the person might know. Such articles increase the quality and value of the websites.
5. Shun the Pun
Journalists have often used pun while writing articles. However, while writing online articles, journalists cannot use pun. The language used in search engine articles is straight forward and to the point.
6. Link and show your Credibility
If your article covers a new topic, it is always better to provide links which describe the new development suitably. Such initiatives improve the websites integrity.
7. Clutter, a consequence of Competition
As copious websites, search engines and blogs emerge, the need for innovation has risen. The standards for proving an article to be an artistic piece has become much more difficult. This scenario has led to clutter online and has mounted the competition a few notches higher.
Journalists have to work harder to stand out. Even well esteemed websites are working hard, so if journalists fail to work as much, their writing skills may be regarded insufficient. Competition has no bounds and to fit in and stand out, one must use strategies which catch their readers eyes.
by: Stella Richard
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