subject: Coping With Online Reputation Management [print this page] Online Reputation Management is more than simply searching for backlinks. It's also keeping track of how people feel about your company. If you can efficiently monitor the web for when your business or brand is being talked about, you'll be in a better position to reply to issues and establish a more efficient overall strategy for your online reputation management.
Leveraging Your Organization to Enhance Your Online Reputation
A good portion of online reputation management is all about search engine optimization. That is, you must clear the first page of a Google search result of all damaging content to allow constructive information and links of your company to shine. Professional online reputation management experts do this on a regular basis, but it can mostly be a very demanding and slow process. But you can certainly help your online reputation management plan succeed quicker by utilizing the people in your organization.
If you have a whole company readily available, you may rely on them to assist you to do better in the search results. You could motivate them to take part in certain activities which can help positive information about your site rank higher, driving damaging information lower. Below are a few ideas you might want to try.
1) Leverage blogs
If you have a team, or a marketing workforce, chances are that quite a few your employees or marketers have blogs. Every one of those blogs is a potential online value for your company. Not only will employee blogs be utilized to publish optimistic information regarding your company, but they can simply create links to your company site (or other favourable sites) that will help boost your search engine rankings.
For example, you can generate a company website "badge" and offer it to your team. They could download or copy the banner from your company site and put it on their own. This act shows their pride for the company plus, it's free marketing, and it links back to your site, boosting your page rank (or the rank of any page you want the badge to link to).
You can also offer contests for the best and most innovative company testimonial posted on a personal blog, or run other contests that will really encourage members of your company to post constructive details about your business on their personal websites.
2) Social Media
Social activities like sharing links on Facebook and Twitter, is already a very important part of online reputation management. If you do not currently have a social media strategy, build one. Then encourage the members of your company to follow or join you.
Again, you may incentivize your workers to share links to your company by having contents or running specials that are only available to individuals who are followers or who promote certain links. It's a fantastic way to boost company morale and create a number of links to websites you wish to do well at the same time.
3) Reviews
There is a bunch of "scam report" and review sites out there filled with harmful content-the kind of thing you don't want to see in a Google search for your company name. But you can change that paradigm on its head by inspiring employees to look for and make reviews of your company. In fact, jump the gun on those "scam report" sites, by asking employees to fill out reviews that are positive on the site before anything damaging "scam reports" see the light of day. You can always turn these assignments into games or contests as well in order to inspire more people to participate.
Online Reputation Management is a Group Activity
Online reputation management doesn't have to be the duty of one person or simply the domain of your PR department. When you get the whole organization involved in online reputation management, you are able to build relationships, strengthen bonds, and make a positive online reputation for your company all at the same time.
by: Ava Millicent
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