subject: How To Avoid Shopping Cart Abandonment [print this page] Online shopping is the new way of shopping as has been proved by statistics from comScores reports, which showed that the annual e-commerce spending shot up from 72 billion to 256 billion from the year 2002 to 2011. With this drastic online shopping trend, thousands of online stores have surfaced, giving way to tough competition among the retailers. Now with such heavy competition in ecommerce web solutions, it becomes a mission for every online business owner to ensure the closure of sales and thereby avoid the possibility of abandoned shopping carts.
Having a successful online business requires putting in a lot of effort and work. Two of the most important elements that go into making the first stage of having an eye-catching platform possible are time and money. Next on your palette of priorities is working towards generating good web traffic and promoting your products in an attractive manner. If these steps are followed you can be rest assured that no sale would be abandoned or left out during checkout of a product. An abandoned cart during checkout time would be the most disappointing setback for your revenue forecast.
Now lets see what can be done to avoid such a gloomy scenario. The primary and the most important step would be to go for an ecommerce solution that has the best hosting for you. Of course there are other areas for you to pay attention to as well, such as finding out the reasons behind customers abandoning a shopping cart before checkout.
Why customers abandon shopping carts?
Shipping cost for the product is too high or too expensive for the buyer.
The checkout out process in the shopping cart is way too tedious or rather confusing.
Reliability is missing from the online store.
And finally, unfortunately for you, the customers mind is diverted by something else.
According to reports, about 35 percent to 75 percent of online sales go incomplete, raising concerns about shopping cart abandonment among ecommerce solution owners.
Tackling the problem of shopping cart abandonment:
Reduce shipping charges Resorting to offering lower shipping charges by reducing your margin would lead to avoiding abandoned shopping carts. Another method would be introducing shipping discounts for orders exceeding a particular amount. Ultimately, its you who has to decide what shipping model suits your business better.
Facilitate user friendly checkout process If you dont wish to scare of potential customers with a rather complicated checkout process, make it short and user friendly. Customer retention would be a good technique by initiating single click checkout system for returning customers.
Site security Ensure reliability for your customers by being PCI-compliant and implementing site security. This way they wont hesitate to conduct financial transactions on your site.
Once you have implemented these steps, you will notice a growth in your ecommerce web solutions.
by: Holly Maxted
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