subject: Pay Per Click Why It Is Considered Risky? [print this page] Click fraud can be considered as the most unfortunate byproduct of the PPC advertising business, and there are so many website owners and business entrepreneurs who discover that the people who are actually clicking on their ads are not at all interested in their products and services only after spending a huge amount of money.
Bogus and fraud visitors are one of the most prominent drawbacks of PPC advertisement concept and this is quite a serious scam that has the potential to jeopardize, the whole purpose of pay per click advertisement business which can be considered as the most profitable for major search engine operators like Google, Yahoo! and Bing.
One of the major risk factors associated with PPC online promotional campaigns is different kinds of frauds the end result is always more or less the same, as the website owner or the advertiser is the sole person, who stands for the losing cause and do not obtain the deserving return for his investment. Most of the time advertisers are billed for worthless traffic and moreover there are people who click on the advertisement, without any intention of buying from it and make the advertiser to pay for without any apparent reason.
According to PPC Experts Delhi and SEO experts every year around 3.8 billion fraud clicks are found to take place though the real figure is hard to calculate. It is very much clear that SEO operators have a professional tendency to downplay the real extent of the problem, but some industry experts claim that click fraud is often overblown by the advertisers due to their inadequacy of knowledge and they have estimated that at least 20% of clicks are false and worthless.
The problem of click fraud is acknowledged by both Google and Yahoo, the two most popular search engines that dominate the online world, but at the same time they claim that with an improved internal control system they will be able to prevent the problem and keep that within a controllable limit. It seems that these search engine providers are concerned about the click fraud and both of them are concentrating on internal actions which are aimed at detecting and combating the click fraud.
This kind of approach from the search engines is quite expected, because they are expected to lose a huge amount of revenue, subsequently, these engines will do almost anything to prevent this fraud or to keep it under control, so that advertises continue to believe in them.
by: Amit Thapa
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