subject: Top 5 Tips To Get Quality Insurance Leadsas An Insurance Professional, I Understand The Importance O [print this page] As an insurance professional, I understand the importance of getting insurance leads. The task of generating leads or finding prospective clients is really tedious, time-consuming and daunting for me, as I also have to look after other aspects of my insurance business. And, thats why recently I have started buying online insurance leads. Unless I get adequate and stable supply of leads, it would become hard for me to run the business. However, buying every lead is not worth. Rather I would recommend purchasing only exclusive insurance leads. Nowadays, insurance companies are spreading their business by increasing their online presence. So this is my advice to my fellow agents that you must utilize this trend and turn it into advantage. You may find many online lead companies, but when it comes to getting the best leads, you must be careful and picky. At least my experience, as an agent, suggests me to do so.
Tips to buy the best leads
I acknowledge that without getting insurance leads, I may have to have hard time increasing my sales figures. However, that doesnt mean that I will buy any lead from any Tom, Dick or Harry. The first thing I consider when buying leads is how much return I can get on my investment. In other words, I emphasize on the rate of conversion of leads into clients. I consider some other things too. Let me share those with you.
1.Conduct thorough research Conduct detailed research on at least 10 insurance leads companies. Your research must include verification of the companies reputation and legitimacy in terms of both quality of leads and customer service. Ensure whether or not they provide exclusive leads. There are hundreds of online lead providers that provide the same leads to many agents. These leads are non-exclusive leads. Paying your hard-earned dollars for buying non-exclusive leads is not worth. Such leads are not likely to even talk to you as they are already bombarded with a number of calls from insurance agents. Therefore, you must look for the companies that offer only exclusive leads which are not shared with other agents that sell the same products as you. These leads are likely to take your call and talk to you generously.
2.Conduct price comparison Now it comes to price comparison. Evaluate the prices offered by each of the lead providers. While conducting price comparison, you must take care of if they charge any deposit fee. You may avoid working with a company that charges high deposit fees as these companies tend to get a large payment upfront against below quality leads. You may need to pay higher for getting quality insurance leads which are generated within a day. If you buy in bulk, youre likely to get better rate. You may find older leads for less, but they may not serve your purpose. It will be hard for you to close deals with such leads.
3.Choose lead volume and frequency Now you have to decide the volume of leads you want to buy at a time. You also need to decide how frequently you want your leads to be delivered to your email. Some lead companies require their customers to buy a minimum number of leads every month, while others dont. Make sure you create a budget to maintain a balance between your need and financial capacity. If any company requires you to buy at least 10 leads for insurance at a time, then you may avoid dealing with it. You must not make such commitments before verifying the quality of the leads.
4.Check their return policy Check whether or not the lead company refunds for bad leads. Generally online leads providers allow 15% bad leads claims per month.
5.Know the delivery process This is the last step towards choosing the best lead company. Usually online lead providers send the leads to their customers email account after they complete the purchasing process.
Following the tips will surely help you select and deal with the best insurance leads provider and give your business a knock by converting those leads into your loyal clients. But as a senior agent, I would suggest you to always try to contact the online leads within 10 to 15 minutes of receipt, for maximum conversion rate.
by: Mili Bose
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