subject: A Brief Discussion On Different Types Of Insurance Leads [print this page] Every insurance professional should have adequate and steady supply of customers to sell their products and thus thrive in their business. Unfortunately, in present economic scenario where the buying capacity of the people has decreased, getting enough customers is not an easy job. But as you know, no business can be successful unless it has enough customers, your insurance business also cant prosper if you dont get clients. Here the need of insurance leads companies comes into play. Nowadays, almost every insurance agent buys leads which may be or may not be turned into their clients in due course. In this article, I am going to share my knowledge of different types of online insurance leads and how to get the most out of them.
Types of insurance leads
Online lead generators offer different types of insurance leads. However, it depends on you which type of insurance leads you want to buy. Actually it depends on which types of insurance you sell. If you sell home or auto insurance, then it is so obvious that you wont buy life insurance leads. Whatever it is, you can buy any type of leads depending on your requirement. Here are the types of insurance leads that the online lead providers sell.
1.Home insurance leads Home insurance leads, also called as homeowner insurance leads, are the most common type of insurance leads that almost all lead providers generate and sell. Since home insurance relates to the most precious asset of ones life - home, you should be very careful about the individual need and demand of the leads or potential clients. Being a home insurance agent, you must always buy exclusive insurance leads.
2.Auto insurance leads Auto insurance is very popular type of insurance. Nowadays, having insurance is a must for all auto owners as well as the drivers in almost all states, by law. Therefore, it would be a bit easier for you to get quality auto insurance leads. However, you must verify whether the auto insurance leads are real-time search engine generated or not. You must not buy any repackaged or recycled leads as such leads may not help you get better conversion rate.
3.Health insurance leads According to the new healthcare reform bill, from 2014 onwards, every American must have health insurance. Otherwise, they have to pay penalties. Therefore, it is expected that in coming days, the health insurance business will bang. So as a health insurance agent, you need to buy quality insurance leads to take advantage of the boom.
4.Life insurance leads It is a different, but very essential type of insurance that everybody should buy to financially protect their dependants, when they wont be anymore. If youre a life insurance agent, you must be very careful about buying life insurance leads. Your leads should be 100% exclusive. Any lead which is shared with more than 7 to 8 agents is not worth as such a lead is likely to be already bombarded with several phone calls from different agents. Such a lead may not even talk to you over phone. And as you know, when it comes of selling life insurance products, you should always have a good and fruitful conversation with prospective clients over phone to ease the selling process. Whether individual or group health insurance, you must buy leads from a good online lead generator.
5.Annuity leads Finding this type of leads is a bit tougher if compared to other types of leads. Not all online leads providers generate or sell such leads. There are only few online lead companies that sell annuity leads. However, you must not buy annuity leads from any X, Y or Z. It would be rather better not to buy bad quality leads for the sake of selling annuity products. If you dont find good annuity leads, you may try generating such leads by your own by filtering the life insurance leads.
These five are the most common types of online insurance leads. You can also find other types of leads like Medicare supplement leads, long-term care leads, final expense leads etc. as per your requirement. Irrespective of the type of leads, make sure you always buy quality insurance leads to give your business a real boost.
by: Mili Bose
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