subject: Payment Gateways For Online Payment [print this page] Ever since internet became popular, one of the rising industries is the e-commerce industry. It has been growing exponentially in the last few years. When one industry grows, it leads to another need. The Services required for these websites functioning also increases. This leads to many companies being started in that segment. Some of the popular services that are seen to increase because of the e-commerce industry are SEO, payment gateways and Logistics & Delivery. So when you buy anything online, you have to make payment for it. This is called online payment. This is not limited to just e-commerce. Any website where you make payments for products or services has to have an option for online payment. For this online payment, they require a payment gateway. Payment gateway is a service provided by some companies called payment gateway providers. They provide the clients with a merchant account. When payments are made on their site, the fund is transferred to the client's merchant account. Payment gateways also provide a safe environment for making online payments.
You can pay for services online using credit cards, debit cards or through net banking. So websites should have a credit card payment gateway. This ensures the security of people using cards on your website. So when people click the make payment button, they are automatically redirected to a safe "HTTPS" webpage. Customers always prefer to use such sites for making payments as they are assured of its safety. Its not safe to give your credit card information on sites that are not secured. When customers enter their card details in secure environment, the data is encrypted and then processed. This ensures that the information is always secured. So payment gateways give this security to the transactions happening in your website and ensure that the trust given by patrons who make payments and provide credit card information online is valued. Only if this trust is maintained, will customers return to your website.
Once you are comfortable with online payments, you tend to use it for everything. From paying bills to buying movie tickets, you will use your credit online for everything. So it becomes your duty to stick to a particular payment gateway. This makes sure that you do not give out your credit card information to bogus sites that con and cheat people.
By having a secure payment gateway for your website, you not only increase your goodwill among customers but also save you a lot of trouble. All the payments collected from customers is directly put into your account. The payment gateways used to charge a lot for their services previously. But now thanks to the competition and market exploding, they have become quite cheap now.
by: jodimello
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