subject: The Best Coat Hangers For The Job [print this page] Clothes hangers: it is quite amazing what a difference they can make to the look and feel of a clothing retailers shop, and more specifically, what a difference they can make to the look of the clothes within that shop. It simply cannot be underestimated how such a simple, basic unit can be so effective in making all the right impressions to customers.
If you are in the fashion retail business yourself, this will no doubt come as little surprise to you. If you care passionately about the visual and psychological effects of aesthetics and materials - and lets face it, you probably do, youre in fashion after all - then you will have already spent considerable time thinking about exactly the kind of clothes hangers that will work in your store, and what kind of impression they will give your customers.
If you make do with a fairly random mixture of gradually accumulated hangers, then it might be time to take stock - and this time, not of your products, but the way you are presenting them. It may seem boring to go for a uniform array of identical hangers, but when it comes to fashion presentation, simple is always better. You really want your clothes to be stars of the show, naturally. But if your hangers are a 'hodge podge' of different colours and materials, this can detract your customers finite attention away from the things you are actually trying to sell - clothes - and towards something that should only ever play a peripheral, ambient and complementary role. A simple, consistent hanger design can give your store a winning sense of coherence, cohesiveness and confidence.
If you go online today you can find an almost overwhelming array of strong, well designed and quite stunning hangers at very reasonable prices. How about a simple, shaped natural wooden hanger with shoulder notches and a simple chrome hook? The tone is simple and the colour is light and very versatile, allowing your clothes to speak for themselves. The product comes in a high quality lotus wood, which - whether consciously or not - will immediately tell your customers that this is a shop which values high quality, well made products. If the hangers are attractive and well made then by simple association, your clothing will naturally absorb some of these connotations in the mind of the customer. But this is but one is example - prepare to be overwhelmed by the full range of clothes hangers.
by: Helen Turley
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