subject: Evaluate Online Brand Effectiveness With Social Media Tools [print this page] Today whenever you google up any eminent brand names you will find its presence in a social media platform like Facebook and Twitter within the first few searches. This is the relevance of social networking platforms today. Eminent brands like Vodafone, Dominos, Lavazza Caf, Chanel, NASA, Apple, Unicef and many more are active in numerous social networking platforms so that they can have a better audience connect and can create greater awareness for their products and services. Hence, social networking has ceased to be a mere chatting forum that many had tagged it to be in the past and has become an essential tool for successful brand communication.
Every enterprise needs to work out its own social media networking strategy today depending on its core objective and expansion plans. Companies can interact online by the way of posting interesting news feeds, product news, conducting quizzes and competitions, audience polls, blog posts on topics that resonates with the audience. As the audience responds to these online interactions with their viewpoints and opinions companies have access to a storehouse of information on which they can base their branding and marketing strategies. This storehouse of information is technically termed as social intelligence. However, apart from being present online merely it is also essential to make your online presence effective and estimate its effectiveness. The modern day social media analytics tools make it possible in an efficient and simplified manner.
With social media expanding at an increased pace markers are required to think out of the box about the next generation analytics needs. In todays Web 2.0 world eminent solution providers offer social media analytics in the form of an enterprise hosted solution that is based on the customers unique business challenges. Some of the features of this solution are:
Offers quick results for businesses to keep a track of social media behavior trends in real-time and attain instant feedback on what will work for the product.
Offers trending views and drill-down capacities
Offers perceptive insights so that enterprises can arrive at smarter operating decisions across a vast amount of social data
Helps in revenue acquisition
Furthermore, advanced social media analytics tools to help companies to have a clear idea about what keeps the online audience engaged and what kind of campaigns work and the ones that do not. This apart, it is also helpful for brand monitoring and audits to offer insightful data.
by: Gladeyas
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