subject: How Online Reputation Management Services Used [print this page] Countering negative search results on the web can be a difficult task. Thankfully there is an entire industry dedicated to deal with such issues. Online reputation management services are actually designed to help you make those vicious comments disappear and build a positive online brand image. With easy availability of Internet potential customers are always heading online to research products and services. And therefore negative reviews or complaints that turn up in a search can mean lost business. Reputation management services track whats written about a client on the web and then performs search engine optimization to highlight positive pages, and creates other sites that will clear damaging references off the first pages of search results.
Online reputation management services clients are actually divided into two different categories. While some are interested in understanding and responding to customer criticisms, the other group is mostly keen on getting rid of the negative posts. In fact majority of the clients are looking to do a cover up in the sense that they do want the negative comments to be found easily on the web. They are not necessarily interested in fixing the issue.
Cost of online reputation management services
The online reputation management services do not come cheap. The typical cost for a small business customer starts at $1,000 a month. More elaborate services designed for large corporations can cost up to tens of thousands of dollars. But when it comes to reputation management there is no apparent yardstick for measuring what is fair and acceptable and what is not. Most companies set their own rules about what's proper and legit. There's little agreement on where the line should be drawn. While there are companies that pays bloggers to write about clients on third-party sites, others runs blogs that promote clients, but don't pay bloggers to post on outside sites.
Ethics of applying online reputation management services
Trying to turn search results around can be a difficult job. But taking down a negative post is not the answer because this many land the company in deep trouble. According to Google, arguably the most frequently used search engine, there is nothing intrinsically wrong with reputation services, but if manipulative techniques are used to get the positive content to rank highly, action may be taken on it. Unethical exercises or Blackhat SEO practices such as making use hidden links or building affiliate pages just to boost page rank can get sites completely off the map. It is, therefore advisable that you as a customer inspect the content to be published and the ways in which the reputation management company you hire is going to do it.
Conclusion
It is a common practice to use best online reputation management strategy to address bad reputation. But make sure that you take some time to set things right. A company can simply concentrate on highlighting positive feedback online rather than fixing the problem. But that would be short term remedy. Ideally online reputation management services should be used to find the solution to the problem that would go long way in maintaining good reputation.
by: Celena watson
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