subject: Automotive Facebook Marketing And The Fake Likes [print this page] Facebook is an exciting medium. Facebook has rapidly become one of the biggest players in the SEO field. Facebook provides a great opportunity for a business website to expand its targeted audience. It is something more than that a Socila medium. Facebook is a direct channel for communication between you and your potential customers. Automotive Facebook marketing offers a tremendous competitive edge for car dealers in competitive markets. There are amazing success stories and equally amazing monumental failures. Marketing using Facebook is about your "Circle of Influence".
Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people youre really reaching? Its hard to truly measure the impact of your automotive Facebook marketing when youre reaching a bunch of fake accounts. Well, theres good news on that front: Facebook is stepping up their efforts to block users who violate their terms of conduct, especially when it comes to Likes. Zuck and the gang want to focus on real users liking real brands.
Heres what Facebook had to say about the move:
A Like that doesnt come from someone truly interested in connecting with a Page benefits no one. Real identity, for both users and brands on Facebook, is important to not only Facebooks mission of helping the world share, but also the need for people and customers to authentically connect to the Pages they care about.
When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brands content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.
This shouldnt have too big an effect on any one account. Facebook estimates that only about one percent of Likes are currently in violation. In reality, this is a positive thing for most businesses. While you might experience a slight dip in total Likes, you can rest assured that the remaining Likes are genuine people, and isnt that the real goal anyway?
Having trouble connecting even with your real fans? Need help boosting your engagement and interaction on your page? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve.
by: Wikimotive
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