subject: Boosting Sales Through Online Medicare Advantage Sales Portal [print this page] Contrary to general perception around senior citizens & technology, the baby boomers are relatively more technology savvy than their other older compatriots. But while they may be familiar around technology and know their way around the internet, baby boomers prefer online sites that dispense relevant information in an easy to understand manner. To boost online Medicare plans sale, health plans and other health intermediaries would need to have an online presence that simplifies health insurance purchase for these individuals.
In a recent study it was identified that baby boomers constitute a significant percentage of the online social network visitors. Also, baby boomers were identified to be more receptive to innovations in consumer and online technology. They are also one of the most active generations of the senior citizens and prefer to remain informed and engaged in their healthcare related plans and activities.
Insurers & other health plans can devise an effective business plan using such statistics. For instance, insurers and health plans can build a strong presence on social media networks and engage the baby boomers and other senior citizens to seek their feedback on existing Medicare plans, common challenges encountered while purchasing insurance online, popular and preferred health insurance benefits etc. Knowing such senior consumer demographics can help insurers get first-hand knowledge on the needs and preferences of seniors and how best to align the Medicare managed services to rope in maximum benefits.
Health carriers & insurers that operate in the Medicare markets need to be aware & sensitive to the age-related discomfiture and challenges that seniors usually encounter while applying for health plans online. The online Medicare enrollment sales portal of health payers needs to have a clean & clutter free interface and needs to be designed so that useful information is readily available at one click of a button. The font size of the Medicare enrollment portal for instance, should support and allow seniors with visual aids to easily apply for health insurance.
With the million-strong baby boomer generation becoming eligible for Medicare programs, health plans and insurers stand to benefit from a senior-friendly online Medicare sales portal through which seniors can enroll themselves in health plans and various wellness programs in no time. The Medicare original & Medicare Advantage sales are lined to pick up soon and payers ready with their online sales portal are likely to enjoy exponential profits through managed Medicare services.
There are several healthcare IT vendors operating in the U.S. space that possess ready-to-deploy Medicare Advantage online sales software that can help insurers set up an online presence in very less time. Insurers and payers aiming to invest in their Medicare online sales portals need to ensure that the software package they choose should be easily scalable and compliant with all ACA and internet industry security standards & protocols such as HIPAA.
by: shandra
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