subject: Online Surveys - A Brief Introduction [print this page] The importance of online surveys as modern marketing tools is great, as people search for almost everything they need in the online space. That is why, to thrive in business, companies rely on online surveys to learn the opinion of customers on products and services. Surveys are a tool which helps companies to obtain feedback and feedback is essential to help to learn what should be improved, what should be altered to meet customers expectations and needs, etc. The opinions and advice that customers give are often the basis for improvements which help to enhance products and services and match the demands of the vast public.
Another benefit of online surveys is that by offering them to customers and visitors to websites companies can learn what new products and services are expected to meet the changing or new needs of groups of customers.
But online surveys are not beneficial for companies only. Respondents to surveys are also benefited by their participation in surveys. Often survey filling is a paid activity, a manner of earning money for people who do that in their spare time to supplement their income. Of course, the amount of money earned depends on the frequency of participation in survey filling. People who have more spare time and willingness can join several websites where surveys are offered, or participate in surveys launched by several companies, in order to augment their earnings. To participate in online surveys, people need to have computers, Internet connection, email accounts, and PayPal accounts. Nowadays the preferred method of payment is via PayPal, as it is a fast, safe and convenient method to pay for services or products, including survey filling.
People who rely on filling surveys online as a source of additional earnings should be aware that not all websites which claim to pay for survey filling actually make such payments. Some companies offer other rewards or points instead, and these rewards or points can only be used for making purchases online. For some people such rewards or points are a welcome reimbursement for their filling of online questionnaires.
Surveys conducted online are like conversations between companies and customers, and they are conveniently offered not only on websites but are also sent via email. In conformity with the continuously growing number in the social networking sites, surveys are also offered in that space to enable more people to express their opinions online. Online surveys are a great tool that companies have to engage their audiences. They are easy to use, and they can turn into quality content they can be posted to Facebook pages or Twitter feeds. Furthermore, companies obtain real time results, as they can access them immediately after completion. With the diversity of survey templates available, companies can use the prewritten questions or edit them according to their needs. There are free online tools for creating surveys, but the better policy is to rely on professional services to create online surveys which can really be effective and instrumental in delivering feedback.
by: Peter Andrews
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