subject: Four Essential Attributes Every Mobile Advertising And Marketing Application Must Have [print this page] As technology continues to open up doors for organizations to be involved in the ever rising opportunities for mobile advertising, designing a mobile app is essential to success. A mobile advertising software is one which a consumer downloads onto the smartphone or tablet computer and can quickly find details about products and services, contact customer service and browse through a catalog for ease of shopping. Some apps even enable for over the air purchases to be completed through a web catalog or POS terminals in a store.
A mobile advertising app can consist of almost everything that a regular website can. While this is something that can be done, it is not essential to do so. People today go from one mobile application to another in search of those that will give them what they want now. To remain a consistent part of your customer's lives you need to give your application the means to provide value. Here are four essential features your mobile advertising application needs to deliver on that value.
Create A One Touch Environment
Customers want, and use, apps that are going to be easy and do not require a lot of multi-level interaction. One, and at times two, touches are all that people desire out of their applications to satisfy their most immediate needs. For a mobile marketing application your contact information, directions to a nearby store, web site access, and product search should all be at the very beginning level of the app.
One touch access to your corporation information will enable users to find out the information that they want quickly and with ease. All of these aspects should also be tied to a method of calling you directly with just the touch of an icon or button.
Give Users the Ability to Share
Social media is a effective force in the world today. News is broken from around the world to the rest of us almost instantly. And with all of this is the ability to share it with our own followers and friends. The same principle is at work within mobile marketing and advertising. When developing a mobile application for your business is must contain the ability to share products and pictures is a tremendous benefit.
People love to share what excites them. Enable within your application the ability to share through multiple areas like Facebook, Twitter, Pinterest, and via Text and Email.
Automatic Coupons For Visiting and Purchasing
Another essential ingredient to a quality mobile app is taking advantage of the GPS function in most smartphones. By utilizing this feature, your software can present automatic coupons that are based on visits and purchases at physical store locations. Once a predetermined amount of visits has been reached, the application can then alert the consumer of a special deal they are now qualified for. This not only gives incentive for more consumer involvement with your application, and store, but also gives you the ability to engage with them on an ongoing basis.
Include An Instant Method for Purchases
Starbucks and other leading retailers give their app users the ability to make purchases directly from the application while in their stores. Other applications, like Amazon and WalMart apps, give consumers the ability to use their built in shopping cart for making purchases. Studies have shown that customers are starting to purchase more with their tablets and smartphones than through their computer. This is mostly due to the "always being connected" culture we live in today. Taking advantage of this will help you to stay within the lives of consumers.
Get a head start on your opposition by constructing a dedicated mobile advertising application for your business and products. When planning out your mobile marketing app keep these four essential features in mind for a complete shopping and details experience.
by: Lee Janos
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