subject: 3 Ways Mobile Advertising And Marketing Is Converting Small Organizations [print this page] Mobile advertising and marketing has now made it easier for small corporations to succeed. At first, mobile marketing was only minimal to text messages but with the popularity of smart phones, mobile marketing has received a boost. It has created an on-the-go culture in which people can access their emails accounts, social media accounts and most websites via their mobile phones.
The use of mobile marketing and advertising has altered the small business scenario considerably. It has proved to be more effective and useful than conventional marketing methods. Below are a few ways in which mobile advertising has altered small firms.
Rapid Growth
In a survey by Web.com regarding the usage of mobile technology by five hundred small firms, The Mobile Marketer reported that 69% of small firms forecasted mobile advertising and marketing methods as the key to the growth of their businesses in the next five years.
Previously, small enterprises needed to spend a lot of money to advertise their products and/or services and gain awareness from the target market. Their efforts to build awareness and inform the target market about the product were quite expensive and many times beyond their budget.
Today, mobile marketing and advertising has completely changed the way marketing is done. It has improved the speed of growth of these small firms. The target market has become quite reachable for small businesses. Inexpensive and more far-reaching methods of advertising have increased the popularity of small firms and consequently their sales as well.
Small businesses can now email their coupons or send them through SMS (Short Messaging Service) to their consumers. This has a positive influence on their sales and profitability. As internet is easily accessible and more people are using it in their daily lives, they come across various offers by small organizations and are eager to avail them. This increases the consumer base of such firms and helps in their growth.
Communication
Per ImIn Marketer, a custom mobile application developer for business, mobile marketing has increased communication between the company and the customer. The traditional approaches of advertising were a type of one-way communication that communicated the message from the company to the customer.
Today, mobile marketing has become a two-way communication method as it allows and encourages feedback from the client. Social media fan pages and company websites ask for direct and honest customer feedback for their products and services. Even clients are now willing to directly contact the company and talk to them on a one-on-one basis.
Real-Time Action
In the past, firms used to advertise their products or services and then sit and wait for a response from their target audience. With the advent of mobile marketing, everything is now functioning in real-time. Companies just need to structure their content to break through the clutter and catch the eye of their customer to increase their response rate.
Customers are now quick to give their feedback on new products introduced by a company. Also, online shopping has made shopping quick and simple. If your consumers like your product online, they can immediately place an order on your website.
Overall, mobile advertising has influenced companies greatly. It has quickened the pace of growth. Small corporations can now explore untapped markets or expand in their current market with ease using mobile advertising.
by: Lee Janos
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