subject: Fashion Jewellery - Recent Trands In Jewellery Online Collections [print this page] With the increase in disposable income, consumers everywhere are turning to luxury goods. This is a sure indication that it is time for local suppliers to consider a global perspective. The Australian jewellery market is one such area. For a long time now, the market has been cloistered but now globalization demands that they look at international markets so that they can be part of the international fashion scene.
Innovative suppliers are already collaborating with international celebrities. Infact a top jeweler, Stefaly Canturi recently showcased his Diamond cuff bracelet on the wrist of a TV star when she appeared at a public function in Sydney. In fact he coordinated this display with the opening of his new jewellery store on the Upper East New York.
Cerrone of House of Cerrone Jewellers, a jewellery stores believes that global branding in magazines and media influences buying decision. She believes that consumers are now savvy and follow fashion trends.Vibeke Mignard, who represents Australia in the Scandinavian luxury jewellery house Ole Lynggaard Copenhagen, believes that trends in Australia are inspired from overseas, and that more stylists from Australia now participate at the Copenhagen fashion fairs.
Says Diamond supremo, John Calleija: "I think it"s important to always be ahead of the times. I have stayed with my own style and strategy of good quality jewellery and bespoke designs that are always relevant and on trend."
The 2010 study conducted by Datamonitor predicts that the luxury segment will outperform the mass market in the next few years, increasing its share from 20% to 30%. In order to survive, retailers need to create an exclusive product that reflects the international perspective. But jewelers really do not have to look off shore for inspiration. Dugal of fashion jewellery accessory brand Karen Walker is of the opinion that her range is created by the amalgamation of fine jewellery with a small part of whimsy! She believes that it is this creativity that sets their brand apart. It is a trend-setting brand and shows every season at New York fashion week along with the most important designers in the world.
It has been noted that there is an increasing demand for branded jewellery and Ole
Lynggaard Copenhagen is targeting the high end of the market. While most jewelers do not have the resources to attend international trade fairs, general trend websites like Infomat provide a forum for local retailers, and inform them about current trends, street styles, store windows, runway and trade show reports.
Another important source of information is the jewellery trend blog.
Jesse, of Jewellery Trend Outline, a jewellery online shop has been a registered gemologist for the past 10 years and says that many retailers second-guess the customers's expectations and thus lose out on the market. It is very important to follow trends. On the other hand, there are a few fearless trailblazers who come up with unexpected designs. Another trendsetter tells us that the gold look is back in Australia. This is specially true with gold watches. Currently the trend is to wear 3-tone gold- yellow, white and rose. Black diamonds are still trendy. He also tells us to look forward to the market being flooded with out for large, semi-precious, right-hand rings and semi-precious, stone-beaded necklaces. While making sure local retailers or jewellery shops follow global trends, they are advised to maintain the fine balance between traditional and new age designs. Try infusing a little bit of modernity into the classical timeless designs.
Chunky, heavy gold pieces worn around the neck and around arms are favored by the rich and the famous. Those with lesser resources favor the slinky pieces made of non-traditional materials.
While Asia"s buyers look for street-chic rustic pieces made of semi-precious stones, buyers in Europe are looking for sophisticated simplistic pieces. The prohibitive prices of gold have forced jewellery makers to make lightweight pieces. This has opened avenues for creativity and innovation. The new pieces are now hollow, thus reducing costs. Companies like Strictly Gold have launched a new range of lighter weight products to complement their traditional heavier lines. The opulent jewellery Australia section is untouched by rising prices. Buyers do not skimp when buying engagement rings. Gold cuffs are still very fashionable. The jewellery display at the Oscars emphasizes that the rich are not deterred by gold prices.
According to an IBISWorld report, fashion jewellery and watch sales are forecast to increase 9.8 per cent from $3.69 billion in 2010-11 to $4.05 billion in five years" time. They attribute this increase continued growth across the domestic economy along with a rise in disposable income levels. The report also predicts an increase in independent and chain stores.
The year 2011 sees an increase in chunky necklaces, wide bracelets, large cocktail rings, and hoop and chandelier-style earrings. Branded fashion jewellery is popular and new entrants storm the market.
by: Perry
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