subject: Why Shopping Online Suits Shoppers More? [print this page] Shopping apparel online is a pleasant experience, thanks to comfort and convenience. Thanks to technological innovations like virtual trial room, shoppers can get realistic in-front-of-a-mirror experience before buying. They may also opt to pay at the time of delivery after ensuring that the product fits them in size and style.
Online shopping is becoming increasingly popular in India, thanks to the advantages of savings and convenience. For apparel and accessories, shopping online suits shoppers even more. Virtually every style and color of fashion is just a few clicks away. So, if you reside in a place where the items you want are just not available or expensive, all you need to do is to log on to a store, choose the items and pay. These will be delivered at your doorsteps.
Products are usually cheaper online as you deal with the manufacturer directly, doing away with the middlemen. Moreover, given the crowd and ever-increasing fuel price hike, shopping online is a pleasant replacement in itself. It is better to shop in comfort of your home rather than getting stuck in a traffic jam or burning fuel that costs more than the price of a shirt.
The only downside to online shopping is that you can't feel the product before you buy. Many like to put apparel on to test its appearance and style. Unable to do that online, they wont be satisfied with it. However, online stores have now come up with virtual trial room to reduce anxiety of not being able to actually see the garment on them.
In a virtual trial room, the customer uses her webcam to put an image of self in the system which places a multi-dimensional photograph of a garment on it, giving them a realistic in-front-of-a-mirror experience. The software even allows for finer size and location adjustments. Customers can share feedback with pictures on the looks they prefer through the trial room. The feature is a key development to increase customer confidence and satisfaction while shopping online.
Even if you are on a shop that doesnt have a virtual trial room, you can find user reviews of the products to check others experience with the products you are looking at. You can also find what they have to say about the store itself.
Moreover, there are online shops that offer features like Try Before You Buy. They allow customers to try the item at the time of delivery before paying. If the customer is not satisfied with the fit or comfort, they can have it replaced at no extra cost. The stores are also willing to refund if they want to cancel the purchase.
Price is a major factor behind the shopping decisions of Indian customers and online shoppers have a clear edge here. You can make a comparison yourself by visiting some local stores and then checking the prices online. Moreover, when shopping conventionally, you often have to walk or drive store to store in pursuit of a perfect fit, which is quite tiring. When shopping online, it is all about clicks. You can simultaneously open the websites of several stores and browse them all before shopping.
If you dont opt for pay-on-delivery, you may need a PayPal account or a credit card for online shopping. Good stores ensure secure payments, so you need not worry about that.
by: Team Zovi
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