subject: How Does Watch My Competitor Competitor Intelligence Work? [print this page] In todays fast-paced world, it is almost impossible to keep up with everything that is happening online. Trends emerge and disappear; new businesses and websites launch, succeed, and fail; and people get behind new products and promote ideas. All this activity and intelligence is extremely valuable for your business. If you know what people are saying about you and about the field in which you work, you will be able to create dynamic business and sales strategies to maximise your exposure and success in the marketplace. But if you are a small or start-up business, you may be unsure how to handle this task and succeed in monitoring and following what people are saying online. How do you keep up if you dont have a market research or business development team? Heres where Watch my competitor Competitor intelligence comes to your rescue. Online competitor intelligence, such as the intelligence offered by WatchMyCompetitor.com, is like your own market research team that monitors the interests of your business online. Using software on your computer, you can monitor your brand and also monitor your competitors across the full spectrum of the web and social media. How does it work? Software, once installed, continually monitors your interests and informs you of any changes. You can decide which reports to receive, when you want to receive them, and how to prioritise your data. One way in which the software assists your brand management and market research is by automatically tracking websites. When a site you are interested in perhaps a competitor, or someone working in the same field changes, you will get an alert telling you what has changed. This is useful for tracking competitor progress as well as the actions of key customers. You can also get alerts when industry sites are updated with news. You save a lot of time by getting your alerts automatically; you dont need to spend several hours a day checking the sites in your bookmarks.
Software helps you monitor news in order to find articles that interest you and benefit the company. You input search phrases and news sites, and the software checks each day, providing you with an update. This can be more beneficial than using a Google search because you can remove false results. Another way in which it can be difficult to keep up to date is through social media like Facebook and Twitter. Using software you can search these sites for key phrases and find out when people are talking about you. Monitoring social media can be very hard if you are trying to do so manually, especially if you are also interested in what people are saying about your competitors. With intelligence you can generate new discussions, which may turn into leads for your business. Knowing about your competitors helps you succeed and stay ahead of the game. Competitor monitoring software takes the task out of your hands and does it automatically, meaning you have more time for developing your business, making your product, and raising money.
by: Andrew S. Williams
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