subject: Build A Logo That Delivers The real Company Message [print this page] Okay, so youre done with your new product or maybe you have successfully established a company. But come to think it: the things you need to do may not be100% completed yet. Whats missing? Its the logo.
Thinking of a concept is considered the most difficult task that often makes the marketing industry struggling. A brand or label is as important as the company name. Without branding, a business will not certainly be known or identified. This is the reason why creating an emblem has become a challenge to all involved in the business the investors, corporate management, and designers.
Know What the Customers Want
Your goal in creating an emblem is not just for the company to have its branding, right? You are actually planning to build a logofor customers to easily identify your company.
Customers play a big role in generating a brand. Behind every design are consumers. If youre planning to launch or reintroduce a business and do not have any idea on what design to make, you may opt to take the pulse of the public. Conduct a survey. Ask them the most appropriate object or design that may jibe with the nature of the business, match the services and products offered, or at least maybe a better representation. Without these valuable customers, any business wont succeed. Their ideas, thoughts, and wants really matter.
Guide to Start Planning
In establishing a business but having a limited budget, the chance of successfully establishing a brand can be difficult. You have to make wise and good decisions in every step you will do. To increase the chance of obtaining a nice design, you have to know these things and consider them during the process of planning:
1.What other things can help to make your brand stronger?
2.What do customers say about your competitors emblem?
3.How can you connect your emblem to the emotion of clients?
4.Will this brand be easy to remember?
5.Can the customers easily recognize that the brand belongs to you?
The answers to these questions may help you in planning and producing your own draft of design. This can be a helpful guide to you.
Do a Research
There are several methods and ways in conducting a customer research. You can do surveys, interviews, or rely on online reviews. Knowing the customers opinion can help you make a plan to build a logo.
You can also do a little experiment. For example you are browsing hundreds of sample designs. Try not to look for a design or idea first. Instead, put yourself in the shoe of a client. What will be your reaction toward the emblem? Are you a bit confused of what it really conveys? Are you satisfied with the color combination or will you prefer another set of color? Do you much like it when it is simple or extravagant? Knowing the answer to these questions can help you build a logo that will match with the real message of the company.
by: Darwin Palmer
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