subject: Common Misconceptions With Online Logo Design [print this page] With the rampant online logo design companies in the internet, its hard to figure out whos who. Most of the times, searchers are caught clueless in the scheme, not knowing which one really provides quality art pieces that will last. Yes, they show samples of their works, but has anyone ever been aware of whats beautiful and unique about what they show? Now there lies the rub.
Most of organizations and companies who want to build their corporate identity an existing one are often left clueless with what a good piece is made of. Were no IBM or ABC to hire somebody whos as expensive as Paul Rand just to make sure that our emblem will be beautiful and timeless. Not unless you are an owner of a big firm right now, Im sure youll agree with us that youre not into shedding more than a hundred bucks to be safe about your trademark. So this is why some decide to just draw their own emblem, others who are a bit smarter (but are still foolish anyway) tried to use free online logo designers.
Whats the Big Fuss About?
First, lets state the most obvious thing: Logos are so simple, I can even draw them myself in a minute!
Sounds right? Err.. While youre reading this, you might even be thinking of creating your needed design by yourself, or if not, thinking of what bibelot has pushed you to read a boring article of a boring topic like this one.
But since youre here nonetheless, let me tell you what separates good artists from not: they dont just cerate like a kid decorates a Christmas tree. They research, they conceptualize, and most of all, they simplify. Alright, sometimes they play with shapes and colors, but with the way they diligently think about it, you would know that they view your emblems with great respect and importance.
Yes, symbols are big fuss, and a complicated one despite the simplicity of their appearance. In fact, even though they are easy to draw, most people will find it very difficult to compose it from scratch. Try preparing one yourself, youll be surprised that creating these branding artworks are not really as easy as you think.
Good company symbols have meaning; were not talking about symbolic objects you put together and explain afterwards in a team building or recollection, were talking about the form itself, how an emblem will explain about your company to a clueless person who just passed by in your shop. Still think thats basic?
The Lost Art
You have to know what a great and long-lasting logo should look before you finally decide to use one. But that is impossible, because it takes months, even years of training to have an expert eye on it. Maybe it still sounds ridiculous to you, but no one can really develop a genuine emblem with just pure talent.
Real artists dont just come out with random icons, thats why they cannot boast of very, very low prices or instant results like most online logo design companies do. If you are a client who wants to be keen with your emblem, the trick is simple: feel the piece as if youre an unglued observer, dont interpret according to how you know about your company.
At the end of it all, its not what you see in your logo that really matters, but what other people do.
by: Darwin Palmer
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