subject: Internet Marketing And Social Networking Revealed [print this page] Hello again,
Ive written about Twitter recently, and by now you have heard of them and the other social book-marking sites like Reddit, Digg, Mixx, Propeller, Backflip, and many others.
In this new frontier of SOCIAL MARKETING, you can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It's really the best of both worlds. Free traffic and higher search engine rankings!
Plus! Higher Conversions
Here's the final key ingredient... and that's the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them... and they are going to convert into customers at a rate you haven't seen since your grandmother visited your lemonade stand when you were a kid.
It's this simple... people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE you, and TRUST you before they even hit your web site. It's not rocket science.
In a recent test performed by a well respected marketing analysis firm MarketingExperiments.com, a site that runs online tests and records the results in their newsletters. They recently concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.
Here is what they found
Using social marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.
Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents - social marketing yielded a 1,427% better return on their investment. Not bad!
By now I'm sure that you're foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Marketing presents.
My newest product devoted to applying the techniques of getting traffic from social networking, involves three sites that will get your social marketing off to a great start. They are MySpace, Facebook and Twitter. There are many videos online that show you why they work and how to set them up to get the fastest results.
There are no secrets! Its all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic) comes naturally when you use social networking the right way!
by: Doug Hart
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