subject: Assess Your Brand Effectiveness Online With Sm Tools [print this page] As you Google the name of a global brand on most cases you will find the social profile of the brand either in Twitter or Facebook. Such is the importance of social networking platform today. Leading brand such as Dominos, Vodafone, NASA, Chanel, Lavazza, Unicef, Apple and many other brands have become very active in social networking platforms. This helps them to have a better audience connect and enables them to establish a greater awareness about their brand, services and products. Therefore, social networking today is much more than mere chatting and has become an important medium for efficient brand communications.
Every organization today must plan out its own social media networking strategy depending on its primary objectives and expansion plans. Organizations can communicate online by posting relevant and essential news feeds, conducting quizzes, giving important product information, holding online competitions, polls, posting blogs and much more. The idea is to connect with the audience at large and converse on relevant topics. When the audience responds to these online communications with their opinions and viewpoints then the companies have a storehouse of information that can be effectively used in brand and marketing strategies. This information is termed as social intelligence.
Apart from being present online it is also important for the brands make their presence felt online in order to evaluate their effectiveness. The modern day social media analytics tools help in the process in an organized manner.
With social media expanding its pace marketers are needed to think out of the box concerning the next generation analytics requirements. In todays Web 2.0 world service providers have come up with social analytics tools in the form of an enterprise hosted solution that is dependant on the consumers business challenges. The solution has features such as:
Offers quick results for businesses to keep a track of social media behavior trends in real-time and attain instant feedback on what will work for the product.
Offers trending views and drill-down capacities
Offers perceptive insights so that enterprises can arrive at smarter operating decisions across a vast amount of social data
Helps in revenue acquisition
Furthermore, innovative social media analytics tools allow the companies to have an in-depth idea about what keeps the online audience engaged and what kind of campaigns work and the ones that do not. Simultaneously, it is also helpful for brand monitoring and audits to offer insightful data.
by: Gladeyas
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